Building an Effective Sales Engine for Your Low Carbon Sector Business

Date: 11th January 2018
Location: Bridge 5 Mill, 22A Beswick Street, Manchester, M4 7HR
Time: 8:30am - 1:00pm
Theme: Business Strategy

Understanding how to make sales “happen” for your business can be difficult – it’s fine to talk about academic approaches to building your business profile, to developing your proposition, to defining your messages to market BUT, at some point, you’ve got to do it! More often than not, this comes down to understanding how to recruit people who will fit with your culture, your product or service, your market and critically have the aptitude to succeed.

Recognising that companies within the Low Carbon sector often start with a technical sale, this Masterclass will help you to understand the skills, aptitude and scale of the sales operation you need to build to grow your business, and will help you manage this activity as you build it. Don’t forget, it’s not always about recruiting new staff – this Workshop will help you understand the skills you already have in your team and help you think about how to deploy them for best results.


08:30 Registration
09:00 Session 1 – The components of a successful sales engine, avoiding the 6 pitfalls of building a sales engine
11:00 Refreshments
11:15 Session 2 – The four keys to success with hints and tips on what works well for low carbon sector companies
12:30 Lunch
13:00 Close

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