We've got the recipe...
Greater Manchester has a long history of creating innovative, exciting food and drink products, from Vimto and parma violet gin to the Manchester Egg and Eccles Cake. Outstanding food and drink produced in Greater Manchester is enjoyed by consumers across the UK.
We’re passionate about brilliant food and drink at the Hub, too. We’re looking for sparkling producers based in Greater Manchester who want help to grow their business. Our Recipe4Success programme is designed to do just that.
Whether you’re a brewery, bakery, soft drink, ice cream or other producer, or a restaurant, deli or cafe looking to commercialise a great product – our Recipe4Success programme’s got something for you.
Previous programme graduates include Didsbury Gin, Zymurgorium, Loaf Manchester, Four Sisters distillery (pictured), Spice Story (pictured), Africa Al’s (pictured), Sunset International Ltd - Crave (featured).
Put yourself in the mix by registering your interest.
REGISTRATIONS ARE NOW OPEN FOR COHORT NINE STARTING IN MAY 2023.
(to register your interest please complete the form at the bottom of the page)
Recipe4Success is a comprehensive programme of support for Greater Manchester-based SME food and drink businesses with the aspiration to grow.
Take your business to the next level with our tailored series of food and drink specific workshops and networking events designed to help you overcome barriers and succeed.
The programme culminates in an exciting opportunity to pitch your product to a panel of buyers, ranging from hyperlocal to nationwide chains. You will get the opportunity to practice your pitch and present to a number of industry experts (as well as your peers) for a critique, prior to submitting it to the buyers.
*Eligibility and suitability criteria apply
- Based within the 10 local authorities within Greater Manchester
- Employ fewer than 250 people
- Turnover less than €50m OR balance sheet (less than €43m)
"If you are a small food and drink business in the Greater Manchester area and get a chance to be a part of Recipe 4 Success program, don't miss it.
The best thing about the program is that it is fully funded and you get experts from the food and drink industry. R4S helped me with the retail side of the business and now, I am stocked up in 12 Farm shops in the Greater Manchester area. The programme also helped me with forming great connections with other Food and drink businesses which is helpful even today. The pitch to a national buyer session is the best to get feedback from industry experts.
I would highly recommend Recipe4Success to anyone with a food and drink business."
Rijul Shukla – Spice Story
Food & Drink Sector Support At GC Business Growth Hub
Recipe4Success is our comprehensive programme of support for Greater Manchester-based SME food and drink businesses looking to take their business to the next level.
We caught up with the programme lead, Marc Appleton, to find out more about Recipe4Success.
Cohort 9 dates
10.05.23 - 09:30 - 16:30
Food for thought – Develop your Strategy
Our first workshop begins with a deep dive into your Food & Drink business.
Utilising innovative strategy tools, you will create a bespoke growth plan honing in on areas such as Finance, People, Operations, Sales and Marketing.
Whether you are a new or existing business this is an essential way to focus on meeting your growth aspirations and future planning, as these tools will touch on every aspect of the business.
16.05.23 - 09:30 - 13:30
Keeping it legal: Essential regulations for the Food & Drink Sector
Essential information to ensure you are compliant with the laws and regulations around food safety and labelling is a crucial early step to ensure the success of your business. This session will be delivered by expert environmental health officers. They will help you understand what to expect when they inspect, provide tips and advice and ultimately help you ensure your products are safe for your customers.
24.05.23 - 09:30 - 13:30
Digital Marketing – Establishing your Presence
Marketing is about building relationships with your potential and existing clients before you can make a sale.
In this session you will learn how to get the attention of your audience through developing a clear and streamlined strategy that you can implement, utilising both offline and online channels of communication. You will master the technicalities of keyword research and Search Engine Optimisation and social media, so you leave feeling confident and clear on how to promote your business in a way that is achievable and doesn’t drain all your time and money.
14.06.23 - 09:30 - 17:00
Why do some people seem to win sales easily? How do they get their products onto shelves, into shops, into restaurants and cafes? There can be a difference between their products and services and those of everyone else. But still they win. It’s not even that they have a particular “sales talent” it’s the strategies, processes, and techniques they use that makes them win.
For food & drink business owners and managers who “have to sell” this workshop introduces the Critical Success Factors for Selling. What strategies to use. How to approach a sales call. How to follow up. How to pitch.
The specialised masterclasses are due to start on 22 March for cohort 8, but are also available to people booking on cohort 9 to attend.
22.03.23 - 09:30 - 13:00
Future Trends & Sustainability
Helping you to get into a “futures” mindset to help generate sustainable growth and resilience planning.
Find out Food and Drink companies can be more impactful now, in the near future and as well in the long-term.
29.03.23 - 09:30 - 12:30
Boost your brand
Branding is a core part of business growth - developing a brand strategy can help you stand out from your competitors and help influence your target market to buy from you. Learn the art of storytelling, consumer psychology and how to bring your brand to life.
05.04.23 - 09:30 - 12:30
Eco-Design and Sustainability
This interactive session will discuss the importance of eco design and sustainability when creating new food and drink products/services. We will also consider how to review your supply chain and examine the critical steps from concept to commercialisation.”
27.04.23 - 09:30 - 13:30
Stand out Food Photography
Come along to this comprehensive food photography session and learn how to make your photographs standout from the crowd, just by using your phone. This session will be tailored specifically to shooting food and drink without professional equipment and in a natural environment. Harness the full power of your phone and find out just how accessible beautiful food photography can be (even without a DSLR!).
Polish your pitch – Maximise your potential
An opportunity to share your pitch with your peers and several experts/advisors. Based on this feedback, you will then be in a position to pitch your products(s) to buyers face-to-face.
Meet the buyer
This session kicks off in the morning with an exclusive audience with some of our major supermarket buyers going through the FAQ’s of looking after a major account.
A unique chance to gain information as well as a fantastic networking opportunity
This will be followed by an opportunity for a number of specially selected businesses that have taken part in the programme to pitch their product(s) to a panel of buyers.