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The aim of this masterclass is to help low carbon sector companies build a resilient and agile business that can take full advantage of the fast paced development rate of the low carbon sector. Responding to change and building it into the natural progression of your business is critical to financial success.
This masterclass examines the need to create the right culture to manage change and create great ideas, while also providing tools and insights into how your business can adapt its business model and inspire a passionate team, able and keen to deliver your goals and take full advantage of the sector’s growth rate.
Session 1 – How to develop a business that can respond to change, introduction to the core principles of change management
11:00
Refreshments
11:15
Session 2 –Tools that can help with change management e.g. Kotters 8 step and how to create a work environment that maximised performance
12:30
Lunch
13:00
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Theme:
Business Strategy
Marketing Low Carbon Products and Services
This masterclass is both an introduction to marketing, what messages resonate with key markets segments based on research the Business Growth Hub has undertaken on behalf of the low carbon sector, and a basic guide to developing a strategic plan to fit the specialised area each company works in.
Creating a High Profile for a Company in the Low Carbon Sector
The aim of this masterclass is to help delegates to understand how to plan your approach and tactics as part of the overall company sales and market plan with hints and tips about what works for markets key for the low carbon sector.
Building an Effective Sales Engine for Your Low Carbon Sector Business
This Masterclass will help you to understand the skills, aptitude and scale of the sales operation you need to build to grow your business, and will help you manage this activity as you build it.