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Northern Powerhouse European Union

Marketing Low Carbon Products and Services

Date: 2nd November 2017
Location: Bridge 5 Mill, 22A Beswick Street, Manchester, M4 7HR
Time: 8:30am - 1:00pm
Theme: Business Strategy

Sorry this event has already taken place - please see our forthcoming events list

The challenge for many companies in the low carbon sector is in being found, heard, valued, and understood; and making those essential sales. Putting in place a Strategic Marketing Plan is essential if the company is going to succeed. It is also important that this plan recognises both the potential of the market and the limited resources often available to early stage companies.

This masterclass is both an introduction to marketing, what messages resonate with key market segments based on research the Business Growth Hub has undertaken on behalf of the low carbon sector, and a basic guide to developing a strategic plan to fit the specialised area each company works in.

More Low Carbon Masterclasses

The Hub offers a range of specialist environmental services, including low carbon, eco-innovation and energy efficiency sector support. Just Enquire and Grow to get started.

Agenda

8:30 Registration
9:00 Session 1 – Introduction to marketing, what works well for companies in the low carbon sector and how to develop a pitch for a low carbon product or service which could be complex with several benefits for the customer.
11:00 Refreshments
11:15 Session 2 – Market and customer segmentation for key markets for the low carbon sector, developing a pitch and producing a strategic marketing plan.
12:30 Lunch
1:00 Close

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