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Understanding how to make sales “happen” for your business can be difficult – it’s fine to talk about academic approaches to building your business profile, to developing your proposition, to defining your messages to market BUT, at some point, you’ve got to do it! More often than not, this comes down to understanding how to recruit people who will fit with your culture, your product or service, your market and critically have the aptitude to succeed.
Recognising that companies within the Low Carbon sector often start with a technical sale, this Masterclass will help you to understand the skills, aptitude and scale of the sales operation you need to build to grow your business, and will help you manage this activity as you build it. Don’t forget, it’s not always about recruiting new staff – this Workshop will help you understand the skills you already have in your team and help you think about how to deploy them for best results.
Session 1 – The components of a successful sales engine, avoiding the 6 pitfalls of building a sales engine
11:00
Refreshments
11:15
Session 2 – The four keys to success with hints and tips on what works well for low carbon sector companies
12:30
Lunch
13:00
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Theme:
Business Strategy
Building a Resilient and Agile Business
The aim of this masterclass is to help low carbon sector companies build a resilient an agile business that can take full advantage of the fast paced development rate of the low carbon sector.
This masterclass is both an introduction to marketing, what messages resonate with key markets segments based on research the Business Growth Hub has undertaken on behalf of the low carbon sector, and a basic guide to developing a strategic plan to fit the specialised area each company works in.
Creating a High Profile for a Company in the Low Carbon Sector
The aim of this masterclass is to help delegates to understand how to plan your approach and tactics as part of the overall company sales and market plan with hints and tips about what works for markets key for the low carbon sector.
The aim of this masterclass is to help low carbon sector companies develop the tools to survive the every changing market conditions facing low carbon sector companies.