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Learn to see your products and services through your customer’s eyes and develop a new sales pitch using this approach.
Just like your first presentation at school, your driving test, or your last exam, this is often a daunting prospect for entrepreneurs and particularly those from a technical background. Rather than think of your product or service from your own perspective, you must look at the world from the perspective of your customer in order to grasp what it is that they are buying, rather than what you think you are selling……this is perhaps the most critical component in developing an effective sales pitch and is the bedrock of this workshop.
Session 1 – Understanding the mind of your customer, identifying their unmet need, using the customer’s words and concepts with hints and tips for what works for low carbon products and services.
11:00
Refreshments
11:15
Session 2 – Designing your proposition to meet your customer’s needs, developing your sales pitch and closing the deal.
12:30
Lunch
13:00
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Theme:
Business Strategy
Building a Resilient and Agile Business
The aim of this masterclass is to help low carbon sector companies build a resilient an agile business that can take full advantage of the fast paced development rate of the low carbon sector.
This masterclass is both an introduction to marketing, what messages resonate with key markets segments based on research the Business Growth Hub has undertaken on behalf of the low carbon sector, and a basic guide to developing a strategic plan to fit the specialised area each company works in.
Creating a High Profile for a Company in the Low Carbon Sector
The aim of this masterclass is to help delegates to understand how to plan your approach and tactics as part of the overall company sales and market plan with hints and tips about what works for markets key for the low carbon sector.
Building an Effective Sales Engine for Your Low Carbon Sector Business
This Masterclass will help you to understand the skills, aptitude and scale of the sales operation you need to build to grow your business, and will help you manage this activity as you build it.
The aim of this masterclass is to help low carbon sector companies develop the tools to survive the every changing market conditions facing low carbon sector companies.