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Creating a High Profile for a Company in the Low Carbon Sector

Date: 23rd November 2017
Location: Bridge 5 Mill, 22A Beswick Street, Manchester, M4 7HR
Time: 8:30am - 1:00pm
Theme: Business Strategy

The aim of this masterclass is to help delegates to understand how to plan your approach and tactics as part of the overall company sales and market plan with hints and tips about what works for markets key for the low carbon sector.

Building your credibility and trust takes time and often does not lead to immediate sales. Technical sales, especially of new products/ideas, can be a long process to get acceptance and to persuade companies to ‘take a risk’ and to try you out. It can be a long sell (slow burn).

This Masterclass provides an initial guide to building your profile and networks and leveraging them to increase your credibility, it focuses on the key markets for the low carbon sector such as construction, FM, energy, manufacturing and the public sector.

More Low Carbon Masterclasses

The Hub offers a range of specialist environmental services, including low carbon, eco-innovation and energy efficiency sector support. Just Enquire and Grow to get started.

Agenda

08:30 Registration
09:00 Session 1 – Indirect routes to market, how to identify and develop them including building and leveraging networks, what works for the markets key to the low carbon sector
11:00 Refreshments
11:15 Session 2 – Marketing techniques and how to develop your brand for the benefit of your business development focusing on markets key for the low carbon sector
12:30 Lunch
13:00 Close

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