Sorry this event has already taken place - please see our forthcoming events list
Standing out in a crowd of growth-hungry competitors is no mean feat. Ditching the bland and focusing on the bold can boost your credibility, awareness and profile - helping you to differentiate, and helping you to grow.
Developed with SME’s in mind, this ½ day interactive workshop will equip you with practical tips and take home tools designed to create and grow your business profile.
Topics covered included:
Understanding who or what influences your customers
Exploring cost-efficient ways to reach your customer base
Building effective networks – nurturing on and off-line relationships
A review of advertising techniques and which ones can make the biggest impact
Enhancing your profile through increased recognition and credibility
Session 1 – Indirect routes to market, how to identify and develop them including building and leveraging networks, what works for the markets key to the low carbon sector
11:00
Refreshments
11:15
Session 2 – Marketing techniques and how to develop your brand for the benefit of your business development focusing on markets key for the low carbon sector
12:30
Lunch
13:00
Close
Where is it?
Share this event
Theme:
Business Strategy
Building a Resilient and Agile Business
The aim of this masterclass is to help low carbon sector companies build a resilient an agile business that can take full advantage of the fast paced development rate of the low carbon sector.
This masterclass is both an introduction to marketing, what messages resonate with key markets segments based on research the Business Growth Hub has undertaken on behalf of the low carbon sector, and a basic guide to developing a strategic plan to fit the specialised area each company works in.
Building an Effective Sales Engine for Your Low Carbon Sector Business
This Masterclass will help you to understand the skills, aptitude and scale of the sales operation you need to build to grow your business, and will help you manage this activity as you build it.
The aim of this masterclass is to help low carbon sector companies develop the tools to survive the every changing market conditions facing low carbon sector companies.
