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European Union

Social Media- You’ve got a Social Media account… what next?

Date: 24th January 2018
Location: Central Manchester
Time: 10:00am - 4:00pm
Theme: Digital & Technology

Sorry this event has already taken place - please see our forthcoming events list

Social Media

This Workshop looks at social media. The session will introduce you to the very latest evidence about the use of social media by businesses and talk you through what has been shown to work, and what hasn’t. We’ll show you quickly how to get to grips with the unwritten etiquette of social media, how to create a strategic approach which delivers clear business benefits, how to choose the right platform for you, and how to avoid tweeting about your dinner.

You’ll leave the day with an outline of your social media strategy, lots of tips and tricks to try and a good understanding of the different platforms.

The purpose of this Workshop is not to persuade you to do social media, or do more of it - the aim is to provide you with the information and latest evidence to allow you to decide whether social media is right for your business, and if so which platforms are best suited for your customers. The Workshop provides the latest facts, figures and research on Social Media and how you can use it to benefit your business and make it part of your strategic approach to business growth, rather than just something you have to do.

We will look at questions such as -
Are you on too many social media platforms? Are you on the wrong social media platforms? Who is your target audience and which social media platforms do they use? How much time should you spend on social media? What should you say on social media?

Kate Vincent - Ruby Star Associates

Kate is an expert in making sure that your content and marketing packs a real punch. Kate combines a background in television production, project management with commercial and entrepreneurial experience and has advised brands including: Sky One, Channel 4, Channel 5, BMW, Landrover, Oxfam, London Gatwick Airport and Skiddle. Whether your challenge is project-based, internal, digital, social or structural, Kate can bring experience, ideas and challenge to super-charge your team.





Arrival, registration and refreshments, opportunity to network with other participants.

10.00am - 11.00am

Welcome, Expectations and Key Concepts

Introductions, expectations for the day, setting the scene for the masterclass and introduction to the key concepts for the day.

11.00am – 11.30am


Short break

11.30am – 12.30pm

Introductions to the platforms – social media for business success

This session will introduce the pros and cons of the social media platforms, show you how to get started and how to up your game and increase your productivity when you are up and running.

12.30pm – 1.30pm


Lunch and networking

1.30pm – 2.30pm

Social Media Etiquette

What are the unwritten rules of social media? What should you never do? What are the tips and tricks that all businesses should know about. When is it OK to cheat?

2.30pm – 3.00pm



Short break

3.00pm – 4.00pm

Strategy Planning

Working with others (and with input from the facilitator) you’ll devise an outline social media strategy to get you started There is also time for questions, answers and ideas.

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