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Stand Guru – A Masterclass in Exhibiting

Date: 17th October 2017
Time: 8:30am - 12:00pm
Theme: Business Strategy, Open new markets & Export

Sorry this event has already taken place - please see our forthcoming events list

We’ll discuss which shows to attend, what stands to book and the motivations of the organisers and how you can use them to your advantage. We’ll cover the lifecycle of an exhibition, the need for pre-event marketing and promotion, stand design, tricks of the trade and, most importantly, following up leads and turning them into sales.

There’ll also be some practical advice on building a stand that suits your needs and your budget and we’ll touch on Health & Safety documentation and what rules and regulations you need to be aware of.

Bio of deliverer - Jay Tyson, Director - Event Cement





Jay has worked in the events industry for over 20 years, beginning as an Events Officer for Virgin in London during the early years of Brit Pop. He has gone on to lead events teams for several major brands and was the youngest ever Operations Manager for the world’s largest exhibition organiser, Reed Exhibitions. He has worked all over Europe, the US, the Far East and Africa.

In 2011, before leaving his role as Head of Events for Dennis Publishing to take up a senior role at London 2012, he was ranked 65th in the list of the ‘most influential people in the events industry’.

On completing the Olympic and Paralympic games, Jay returned to his native Manchester and formed Event Cement, a virtual event management company offering an affordable alternative to the traditional agency model. Event Cement’s clients include global market leaders to local Manchester start-ups.

What will attendees take away from the session?

  • Set goals and focus on achieving them
  • Market themselves to the audience before, during and after the exhibition
  • Design and build a cost-effective, goal-oriented stand
  • Attract visitors to their stand
  • Follow up sales leads
  • Reduce costs and stress, and increase sales

The session is targeted at first time or inexperienced exhibitors, or those who want to learn how to improve their current returns from live marketing.

Standard Eligibility for all Businesses:

  • Based in Greater Manchester
  • Business 2 business - Business 2 consumer businesses are ineligible due to ERDF guidelines
  • SME - Small or medium enterprise i.e.: less than 249 employees
  • Annual Turnover less than 50 Million Euro, Balance Sheet less than 43 million Euro



Where is it?

Central Manchester

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