Green Leaders Bite Sized Sessions - Introduction to Customer Segmentation
Date: 16th June 2023
Time: 10:00am - 12:00pm
Theme: Digital & Technology, Sustainability
Green Leaders Bite Sized Sessions
Are you a business operating or looking to diversify into the Green Technologies Sector and need support to grow your business?
Join us for our bite sized planning for growth sessions specifically for Green Technology businesses run by industry specialists.
Introduction to Customer Segmentation
Friday 16th June 2023 10am – 12:00pm
This session shows how to approach separating or 'segmenting' your customers into distinct groups for the purpose of better meeting their different needs. Identifying customer segments is touched on in the Introduction to Business Model Canvas session. This session goes into more detail. We will explore:
What is customer segmentation?
Profiling the customer
B2C and B2B features
Register your interest here and a member of the team will be in touch to confirm eligibility
Where is it?
This event will take place on Zoom.