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Northern Powerhouse European Union

Aligning Purpose, People and Brand

Date: 14th - 15th December 2022
Location: Online
Time: 10:00am - 5:00pm
Theme: Leadership & Mentoring, People, Skills & Talent

For 21st Century businesses, authenticity and organisational culture have now moved centre stage for the success, growth & happiness of your organisation. Exciting developments in the science of change, show that by aligning your purpose, culture, and brand, you are able to supercharge your business from the inside out.

Learn about this new understanding of the roots of business performance, together with some highly effective tools and techniques, and how to put them into practice.

What Attendees will learn about
Day One

  • How purpose is driving profit
  • Finding or refocusing your purpose
  • Renewing your vision
  • Identifying and measuring your culture

Day Two

  • How to align your people with your mission
  • Necessary conditions for values-led change
  • Being authentic in a world of ‘greenwash’
  • Brand + Culture = The new marketing

Takeaways

  • The Brand-Culture Canvas
  • Alignment Roadmap
  • Checklist for an authentic business
  • Inspiring two-day leadership training delivered online

Annalise Lewis: Annalise is Pentameter’s Co-Founder and Creative Director having led many highly successful, purpose-led brand developments since the company’s inception. As a design strategist and consultant, she specialises in systemic change through creative, participative, and transformational processes. 

Annalise set up Pentameter with a mission to revitalise people and brands using the power of design, offering a new creative roadmap for a more human and positive approach to sustainable change. She is a recognised B Leader and was appointed Co-Chair of the UK’s first B Corp Local - for Greater Manchester.

James Brain: James has spent over 20 years helping companies of all sizes transform themselves into creative, digitally connected, developmental organisations, including serving on numerous national think-tanks. He has been instrumental in catalysing the growth of the B Corp movement in Manchester

He is also an expert in digital transformation and a pioneer of human-centred and participative design. Clients include Red Bull, Ford Motors, Oracle, Ofsted, BBC, Design Council, TfL London, Trinity Mirror, Action Aid, Cambridge Sustainable Food, and Radical Help author and designer of the year Hilary Cottam.

Time / Duration

DAY ONE

10am

Introductions, Ice-breaker exercise, Aims + objectives of the session

10.30am

Overview of the importance of purpose and how purpose is driving profit

11am

Finding or refocusing your purpose + Exercise

12pm

Renewing your vision

1pm

LUNCH

2pm

Self Assessment: Identifying and measuring your culture

3.30pm

Plenary Discussion – the value of culture

4.30pm

Q&A

5pm

Close

 

DAY TWO

10am

Quick recap of previous day to bring everyone back into the room

10.30am

How to align your people with your mission +
Exercise Step - Fill in Alignment Canvas

11.30am

Necessary conditions for values-led change

12pm

Exercise: Visioning

1pm

LUNCH

2pm

Exercise: The Alignment Roadmap

3.30pm

Discussion: Being authentic in a world of ‘greenwash’

Brand + Culture = The new marketing

4.30pm

Q&A

5pm

Close

 

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