Aligning Purpose, People and Brand

For 21st Century businesses, authenticity and organisational culture have now moved centre stage for the success, growth & happiness of your organisation. Exciting developments in the science of change, show that by aligning your purpose, culture, and brand, you are able to supercharge your business from the inside out.

Learn about this new understanding of the roots of business performance, together with some highly effective tools and techniques, and how to put them into practice.

What Attendees will learn about
Day One

• How purpose is driving profit
• Finding or refocusing your purpose
• Renewing your vision
• Identifying and measuring your culture

Day Two

• How to align your people with your mission
• Necessary conditions for values-led change
• Being authentic in a world of ‘greenwash’
• Brand + Culture = The new marketing

Takeaways

• The Brand-Culture Canvas
• Alignment Roadmap
• Checklist for an authentic business
• Inspiring two-day leadership training delivered online

Annalise Lewis: Annalise is Pentameter’s Co-Founder and Creative Director having led many highly successful, purpose-led brand developments since the company’s inception. As a design strategist and consultant, she specialises in systemic change through creative, participative, and transformational processes. 

Annalise set up Pentameter with a mission to revitalise people and brands using the power of design, offering a new creative roadmap for a more human and positive approach to sustainable change. She is a recognised B Leader and was appointed Co-Chair of the UK’s first B Corp Local - for Greater Manchester.

James Brain: James has spent over 20 years helping companies of all sizes transform themselves into creative, digitally connected, developmental organisations, including serving on numerous national think-tanks. He has been instrumental in catalysing the growth of the B Corp movement in Manchester

He is also an expert in digital transformation and a pioneer of human-centred and participative design. Clients include Red Bull, Ford Motors, Oracle, Ofsted, BBC, Design Council, TfL London, Trinity Mirror, Action Aid, Cambridge Sustainable Food, and Radical Help author and designer of the year Hilary Cottam.

Time / Duration	DAY ONE
10am	Introductions, Ice-breaker exercise, Aims + objectives of the session
10.30am	Overview of the importance of purpose and how purpose is driving profit
11am	Finding or refocusing your purpose + Exercise
12pm	Renewing your vision
1pm	LUNCH
2pm	Self Assessment: Identifying and measuring your culture
3.30pm	Plenary Discussion – the value of culture
4.30pm	Q&A
5pm	Close
	DAY TWO
10am	Quick recap of previous day to bring everyone back into the room
10.30am	How to align your people with your mission + Exercise Step - Fill in Alignment Canvas
11.30am	Necessary conditions for values-led change
12pm	Exercise: Visioning
1pm	LUNCH
2pm	Exercise: The Alignment Roadmap
3.30pm	Discussion: Being authentic in a world of ‘greenwash’ Brand + Culture = The new marketing
4.30pm	Q&A
5pm	Close

 

Where is it?