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Northern Powerhouse European Union

The Digital Skills Programme - Web Presence and Social Media Marketing

Date: 13th December 2019
Location: BWorks, Market St, Manchester
Time: 9:30am - 12:00pm
Theme: Digital & Technology, Business Strategy, People, Skills & Talent, Innovation, Operational efficiency

Hosted in conjunction with BWorks and The Extraordinary Club, the Digital Skills Programme is part of a Europe-wide initiative led by technology giant ‘Facebook,’ to help develop the confidence and skills for employment in the digital economy – helping students, peoples and businesses alike to stay ahead of the curve and upskill themselves for any point in their education or careers.

Life hacks, know-hows, tips and tricks to live better and work smarter are the main focus of our fully-funded, fun and fast paced taster Facebook Digital Skills Training. They will leave you with invaluable digital tools to use in your everyday life.

In this half-day session, we will cover:

  • Web Presence – we cover the basics on how to pick the right web platform whatever your objectives. We cover everything from Search Engine Optimisation, to User Experience vs User Interface and Analytics.
  • Social Media Marketing – we cover everything from purpose and audience and how to use the tool Facebook Audience Insights. We cover strategies and campaigns and knowing the difference and how the right content can really make a difference to your audience including, paid and organic advertising.

 

More about BWorks and B:

BWorks is a co-working, event space and bank on Market St in Manchester and is powered by Yorkshire Bank. B is Yorkshire Bank's digital banking service that helps put you in control of your money. With B, you can have a current and instant savings account that work together, a credit card, and you can manage them all through a super-smart intuitive app. B lets you spend, save and borrow in one place.

 

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