Skip to content

Content Marketing - The essential fuel for your digital marketing strategy

Date: 6th June 2019
Location: Central Manchester
Time: 9:00am - 4:30pm
Theme: Digital & Technology

Registration for this event has now closed. If you wish to be placed on the reserve list please email

This event is now fully booked.

The most successful brands have two things in common: great products and stories that capture attention.

At the heart of all marketing, storytelling sets a brand apart from its competition – a strong story is engaging and taps into people’s emotions, which creates brand advocates and repeat sales.

As an entrepreneur, you may learn to build a website, but can you hold the attention of the people who visit your site – at least long enough to convince and convert with your copy? Knowing how to run a PPC campaign is a valuable skill yet without the ability to write persuasive ad copy backed by a compelling landing page, your efforts (and advertising budget) go to waste.  

People have a genuine desire to connect to what a brand stands for or where it has come from. Marketers who can paint the pictures and create personal relationships are well on the way to establishing a successful brand. This workshop arms entrepreneurs with a solid understanding of copywriting and content creation, enabling you to harness the true potential of digital marketing and begin to reach, warm, convince and convert a wider audience than ever before.

You will learn how great digital marketing is fuelled by high-quality, relevant and engaging content, and how you, too, can master the art of inspiring your audience with a simple approach to content creation and curation. Dynamic and hands-on, this course will help you learn how to

  • Harness the power of content to achieve their business goals
  • Build a content plan that complements and supports digital marketing activities  
  • Always have great content ideas close at hand  
  • Write compelling content that engages your target audience 
  • Find the time and resource to consistently create high-quality content 
  • Use a variety of digital tools to help develop quality content 
  • Distribute content effectively
  • Measure performance and optimise strategy using digital tools 


This is a practical workshop and delegates will need to bring a laptop.

Eligibility criteria applies.

Where is it?

Share this event