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Market Research Masterclass June

Date: 7th June 2017
Location: Central Manchester
Time: 10:00am - 4:00pm
Theme: Business Strategy, Open new markets & Export, Start a business

Sorry this event has already taken place - please see our forthcoming events list

Market Research - Day 1

This masterclass looks at market research. The sessions will introduce you to the basic concepts of market research and where and when to use it. We’ll talk about how market research can contribute to the growth and resilience of your business. We’ll also show you how to do your own market research for free or at a low cost.

You’ll leave the day with an outline of your market research plan and key actions to get you started.

1:1 session with Kate the next day will be booked on the day

Kate Carney from Ruby Star Associates will lead you through the masterclass, introducing you to the latest evidence about what really works for businesses and drawing on experience from the thousands of small businesses that the multi-award winning team at Ruby Star Associates have supported to grow and thrive.

This is a highly interactive session which includes evidence-informed facilitation exercises. There is an outline agenda but this will be shaped and varied based on the needs of the businesses at the session. It is useful if you come to the session with a clear idea of what you need to get out of it for your business, so we can adapt the session accordingly.

All participants will receive a workbook with notes, examples, exercises and resources to allow them to continue to develop their learning after the session. 


Kate Carney

Kate is the voice, eyes and ears of your customers. She can quickly put herself in your customers’ shoes to give a perspective that is hard to get when you’re busy building your business. If you need strategic marketing input and advice, it’s Kate you need. With a background of all things marketing, innovation and customers, Kate has worked with some of the world’s best known brands. Kate is part of the team at Ruby Star Associates - an organisation which specialises in business growth.



9.30am – 10.00am


Arrival, registration and refreshments, opportunity to network with other participants.

10.00am – 11.00am

Welcome, Expectations and Key Concepts

Introductions, expectations for the day, setting the scene for the masterclass and introduction to the key concepts for the day.



11.00am – 11.30am

Short break

11.30am – 12.30pm

Introduction to the market research

What is market research, when might you need it and how do you get started?

12.30pm – 1.30pm


Lunch and networking

1.30pm – 2.30pm


How can you identify and reach your audience? How do you define and research a target market? What should you do with the information when you have it? What are the tips and tricks that all businesses should know about?

2.30pm – 3.00pm

Short break

3.00pm – 4.00pm


Market Research Planning

Working with others (and with input from the facilitator) you’ll devise an outline market research plan to get you started. There is also time for questions, answers and ideas.

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