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Managing your customers

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Throughout the coronavirus pandemic, one of the main challenges reported by small businesses across Greater Manchester was experiencing a significant downturn in sales.

To ensure long-term resilience, businesses will need to rethink how they acquire new clients and retain existing ones in a post COVID-19 setting.

Our guide contains a series of resources designed to help you redefine your marketing strategy, maximise existing opportunities and gain access to new domestic and international markets.

Delivering customer service excellence

Strategies and techniques to manage relationships with your customers during COVID-19

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Marketing your business in a pandemic Marketing your business in a pandemic

Our guide can help businesses redefine their marketing strategy and finetune their promotional activities in a COVID-19 setting

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Reigniting customer loyalty Reigniting customer loyalty

Keith Tully of Real Business Rescue explores how your green credentials and business practices can encourage customer loyalty.

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Growing domestic sales markets Growing domestic sales markets

Julie Cook, Business Growth Advisor considers how a renewed focus and strategy can be key to sustaining growth and securing your business' future.

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Quick guide to virtual event networking Quick guide to virtual event networking

Simple steps you can take to maximise your opportunity to form meaningful connections online

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Support Services

More information is available on the UK Government’s Coronavirus Business Support website. For more personalised advice call us on: 0161 237 4128 or email us at:


The information provided is meant as a general guide only rather than advice or assurance. GC Business Growth Hub does not guarantee the accuracy or completeness of this information and professional guidance should be sought on all aspects of business planning and responses to the coronavirus. Use of this guide and toolkit are entirely at the risk of the user. Any hyperlinks from this document are to external resources not connected to the GC Business Growth Hub and The Growth Company is not responsible for the content within any hyperlinked site.