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In Conversation with Amman Ahmed

Date: 27th February 2024
Location: KPMG Manchester #1 Manchester M2 3AE
Time: 9:30am - 11:30am
Theme: Start a business, Business Strategy

Sorry this event has already taken place - please see our forthcoming events list




In Conversation with Amman Ahmed

Amman Ahmed is a 36-year-old entrepreneur from Leeds. Amman successfully founded Music for Pets in 2017.


Music for Pets provides (you guessed it) music aimed at cats and dogs, serving more than 20 million pets around the world who listen to more than 12 million hours of music each month. Their original music has since become a favourite companion for pets and their owners around the globe.


Amman built ‘The Netflix for Pets’ despite being laughed out of the building by investors. Started with nothing but a wild idea and £1000 of his own money, he scaled the business to a multi-million-pound international business through his own determination.


This year the business was sold to Create Music Group, one of the world’s leading music and entertainment companies, for an undisclosed sum.


Amman has experience on both sides of the coin, both as a bootstrapper founder and a VC backed founder. What became his most successful venture so far, Music for Pets, was a side hustle for years while he was the founder of another VC backed music discovery app that failed.


Amman will be speaking to Nick Shepherd about his journey from start-up to exit, his successes, his failures and what’s next.


There will be time for audience questions after the event.


About GM Business Growth Hub

GM Business Growth Hub, part of The Growth Company, helps businesses at all stages of their growth journey with a broad range of services delivered by its experts, as well as public and private sector partners. These services include one-to-one and peer-to-peer business support, events, specialist programmes and funding.

 GM Business Growth Hub is part-funded by the UK government through the UK Shared Prosperity Fund.


About UK Shared Prosperity Fund

 The UK Shared Prosperity Fund is a central pillar of the UK government’s Levelling Up agenda and provides £2.6 billion of funding for local investment by March 2025. The Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills. For more information, visit-


This project has been made possible thanks to Greater Manchester Combined Authority securing funding to deliver UKSPF projects, which forms part of the Government’s wider Levelling Up agenda.

Where is it?

KPMG Manchester #1 Manchester M2 3AE

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