From Registration to Revenue: Winning Your First Customers

From Registration to Revenue: Winning Your First Customers

From starting a business to winning customers: building the skills, confidence and commercial understanding to make sales happen.

Registering your business is an exciting milestone, but turning your idea into paying customers is the next big step. You may have already invested time in developing your products or services, building a website, creating social media profiles and marketing your business. But knowing how to turn that interest into actual sales can be a different challenge.

This 3-hour interactive online workshop, designed by Know and Do for The Growth Company, will help you build the confidence and practical skills to start winning customers and making sales.

You don't have to become a salesperson to succeed in business. However, you do need to understand how to sell effectively, ethically and profitably.

The workshop will explore five key principles of successful selling:

• Sales is a skill, not a personality type: Build confidence through preparation, practice and learning from experience.

• Selling starts with understanding: Discover what your customers really need and how your products or services can provide value.

• Marketing and selling work together: Understand the difference between promoting your business and turning potential customers into paying customers.

• Turnover isn't profit: Learn why winning the right customers at the right price matters for the long-term success of your business.

• Selling is a continuous learning process: Use customer conversations and feedback to improve your offer, pricing and approach.

The session takes a practical, interactive approach, helping you move beyond passive marketing and towards confident, customer-focused sales conversations.

What you'll take away:

• A clearer understanding of the difference between marketing and selling, and how to turn interest into paying customers.

• Greater confidence in approaching potential customers and understanding their buying decisions.

• An understanding of the six core dimensions of sales competence and where you can improve.

• Practical techniques for asking effective sales questions, understanding customer needs and handling objections.

• A clear sales process to help you build relationships, understand customer needs, demonstrate value and secure sales

• A better understanding of pricing, profitability and why it's important to win the right sales for your business.

Who it's for:

This workshop is designed for people who have registered their business and are ready to start making sales, but need help getting things moving. Whether you've recently launched, are struggling to convert interest into paying customers or haven't yet secured your first sale, this session will help you build the confidence and skills to move forward.

Whether you sell products or services, you'll gain practical tools to help you approach customers, have more confident sales conversations and start generating revenue.

Ready to turn your business into a business that sells? Reserve your place and take the next step towards winning your first customers.

Eligibility:

• Registered businesses based in Greater Manchester.

• Age 16years+

As this workshop is fully-funded, businesses are subject to funders' eligibility criteria. If your place is confirmed, you will receive an email from us with further details.

Your place on the workshop is not automatically confirmed and you will receive an email from BGHworkshops@growthco.uk once it is.

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