An interactive workshop for DCT businesses to strengthen sales, build brand credibility and develop a route to market.
Many early-stage and growing digital, cyber and technology businesses reach a point where referrals and word-of-mouth are no longer enough to sustain growth.
Whilst founders often have deep technical expertise and a compelling solution, common challenges begin to emerge around customer acquisition, sales consistency and market credibility.
This practical workshop has been designed to help business leaders understand how customers make buying decisions, how trust is built throughout the customer journey and how to create a repeatable approach to generating new opportunities.
Through a mixture of interactive activities, practical frameworks and peer discussion, attendees will explore:
1. Buyer Psychology & Customer Acquisition
Understand the motivations behind business purchasing decisions and why customers buy outcomes rather than products, features or services.
2. Building Brand Credibility & Trust
Discover how prospective customers evaluate risk and how trust can be built through messaging, reputation, expertise, proof points and customer advocacy.
- Content That Builds Confidence
Learn how to use content, case studies, testimonials and thought leadership to reinforce credibility and support buying decisions throughout the customer journey.
- Measuring Trust & Market Credibility
Explore practical ways of assessing how your business is perceived in the market and identify opportunities to strengthen your digital presence and customer confidence.
3. Mapping the Customer Journey
Learn how prospective customers move from awareness through to purchase and how understanding that journey can improve both sales and marketing effectiveness.
4. Building a Repeatable Sales Process
Explore how a structured sales approach can improve visibility, consistency and conversion rates while creating a more predictable pipeline of opportunities.
Attendees will leave with:
• A clearer understanding of how customers evaluate and make purchasing decisions.
• A practical framework for mapping their customer journey and identifying opportunities for improvement.
• A repeatable sales process that aligns with the way buyers naturally make decisions.
• Practical actions for improving brand credibility and strengthening trust with prospective customers.
• Ideas for creating content that supports both marketing and sales activities.
• A personalised action plan to improve customer acquisition and growth over the next 90 days.
Deliverer's Details
David Loader
David Loader is a Digital, Cyber & Technology Business Advisor at the Greater Manchester Business Growth Hub, with over 10 years' experience in sales and business development. Having advised nearly 100 technology businesses ranging from early-stage startups to publicly listed organisations, David specialises in customer acquisition, buyer psychology, sales strategy and commercial growth. He is passionate about helping founders overcome growth barriers, refine their route to market and build repeatable processes that drive sustainable revenue growth.
Warren Dawkins
Warren Dawkins is a Digital, Cyber & Technology Advisor at the Greater Manchester Business Growth Hub, bringing over 15 years of experience across digital marketing, branding, technology, communications and strategic advisory roles. Having worked with organisations ranging from SMEs to global brands, Warren helps businesses strengthen their market position, build trust with customers and use digital channels more effectively to support growth. He is passionate about digital innovation, emerging technologies and helping founders turn ideas into commercially successful businesses.
Eligibility Criteria
-Greater Manchester Clients Only
- Micro business, small and medium-sized enterprise, or large business (No sole traders)
- Social enterprises where these engage in economic activity.
- Registered businesses in the Digital, Cyber & Tech sectors providing products and services in Greater Manchester.
- Minimum of 1 FTE (No sole traders)
- Must be looking to grow their business and team
Types of business:
SaaS / IT / Cyber Security / App builders / Tech platforms
As this workshop is fully-funded, businesses are subject to funders' eligibility criteria. If your place is confirmed, you will receive an email from us with further details.
Your place on the workshop is not automatically confirmed and you will receive an email from BGHworkshops@growthco.uk once it is.
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