Date: 7th June 2022
Location: The Offices, 53 Kingstreet, Manchester, M2 4LQ
Time: 10:00am - 12:30pm
Theme: Digital & Technology
Encouraging Digital Adoption for the Voluntary, Community and Social Enterprise (VCSE) Sector
At GC Business Growth Hub, we’re passionate about enhancing Greater Manchester’s VCSE sector. VCSE Organisations have told us that they have a significant skills and adoption need across all digital areas – this new Cohort Programme will give you access to the relevant expertise and learning resources, provide you with the tools and skills to develop a workable digital strategy and delivery plan and help you to find the relevant funding to make it happen.
About the programme
Digital4You is a brand new and comprehensive programme of support for Greater Manchester-based VSCE organisations with the aspiration to develop, reach more people and learn new skills.
We have created a programme that will accommodate your time and resource pressures, delivered through four sessions over a four-week period, using a combination of in-person and virtual methods.
You’ll liaise with a dedicated Digital Innovation Specialist to identify your organisation’s skills gaps, access peer-to-peer learning and utilise networking opportunities to take your business forward.
The sessions will be led by sector experts, and you will be equipped with the knowledge and skills to develop a digital strategy for your organisation. A personalised plan will guide your VSCE organisation to sustainable growth, so you can continue to make a difference in your community.
Workshop 1: Tuesday 7th June 10:00am -12.30pm (In- Person Programme Launch)
An introduction to the Programme and an opportunity for you to meet the experts and begin building your network.
- Programme Overview
- Digital Strategy Planning – begin to shape how you will develop a digital strategy for your organisation, understand what tools you will need and how we will support you to achieve this.
- Peer Networking – meet your cohort members, make new contacts and open up new opportunities.
Workshop 2: Tuesday 14th June 10:00am – 1:00pm (Via Zoom)
Building your Digital Strategy
- Customer Profiling
- Digital Marketing Applications
- Social Media Marketing
Workshop 3: Tuesday 21st June 10:00am – 1:00pm (Via Zoom)
Understanding & Creating your Digital Presence
- Website Platforms – Best practice
- Data Analytics -Google Analytics
- Search Engine Optimisation (SEO) - On Page/Off Page
- Pay Per Click (PPC) Marketing
Workshop 4: Tuesday 28th June 10:00am – 1:00pm (Via Zoom)
Digital Operations and your Plan for Success
- Future Proof Remote Working Applications, Customer Relationship Management (CRM), Project Management, Webinars, Admin Tools
- Data Protection (GDPR) and Intellectual Property
- Cyber Security
- Accessing the Right Suppliers – an introduction to the Growth Company Tech Adoption Platform
- Digital Strategy – pulling together your Strategy
Over the course of the programme, you will leave with a wealth of knowledge that we hope will empower you to achieve your organisations goals. You will gain a clearer understanding of the digital marketing world and discover how to make it work for you and will develop the skills to build a digital strategy that will give your organisation a running start.
Meet the Experts
Warren has over 15 years’ experience working in a variety of multichannel marketing, digital brand and communication roles, both within agency and client side.
He is currently a Digital Innovation Advisor at GC Business Growth Hub helping organisations to evolve, create, develop, and improve digital products or services, whilst embracing innovation and challenging the status quo.
Stuart has over 20 years’ experience supporting organisations and volunteers in the VCSE sector, both as a Volunteer Manager and as an Organisational Development Officer. He has a passion for helping VCSE organisations and recognises the vital role they play in their communities.
Natasha has great experience in digital marketing and successfully completed a PhD related to emerging technologies such as Artificial Intelligence and Extended Reality. Natasha is currently a Digital Innovation Advisor at GC Business Growth Hub and is passionate about helping SMEs and VCSE organisations improve their digital knowledge, and expertise.