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Digital Marketing – What is it, why use it and how to do it?

Date: 5th June 2019
Location: Central Manchester
Time: 10:00am - 4:00pm
Theme: Digital & Technology

Sorry this event has already taken place - please see our forthcoming events list


Our Workshops are part-funded by European Regional Development Funds.

Our workshops are delivered free of charge to participants; however, as they are fully-funded, they are classed as state aid to participating businesses and are subject to state aid rules and the associated eligibility criteria:

Greater Manchester Clients Only

SME: Small or medium enterprise i.e. less than 250 (Full Time Equivalent) employees

Annual Turnover less than 50 Million Euro OR Balance Sheet less than 43 million Euro

Digital Marketing

This interactive workshop focuses on Digital Marketing and looks at how you can use it to grow your customer base and improve your profit. We’ll outline the principles of using analytics to measure your impact, and explore the basics of Pay-per-click, Adwords and Search Engine Optimisation. We’ll also look at why strategy, rather than technology is the key to creating a really effective digital marketing campaign. The sessions will introduce you to the basic concepts of Digital Marketing, show you how to get started and introduce you to tips and tricks to increase your impact.

All timings should be considered approximate – content should be managed to best meet the needs of the group and to maintain pace and engagement.





Focus for the Day

Round table, brief introductions to capture participant’s expectations and wishes for the day.

Flexible, applicable content.

Start with Why

All of our sessions begin with strategy – it is really important that businesses start with what they wish to achieve and why.

Businesses are provided with a facilitated conversation to support them to create a strategic hypothesis for the topic and to indicate key decisions and actions which they need to take.

Short Break



Interactive Game

Shoe Game – a facilitated exercise which helps people to understand the key concepts of niche market targeting and value proposition.

Understand how to target a specific market with powerful messages.

Key Concepts

(may vary on day based on needs in the room)

What is Digital Marketing:

• Creating a Digital Marketing campaign

• Where are my people – how do I reach the right audience?

• GDPR, Opt In, Consent to communicate.

Introduce key concepts and ensure businesses understand how to implement them, and where to find additional support and resources.




Interactive Activity

The most powerful stories ever told. An exploration of what makes messages sticky, powerful, portable and actionable.

Review best practice and look for impactful brand content.

Feedback from April Workshop

This workshop was very helpful, and I learnt a lot from it and it was delivered in an interesting way by Allan. I now have a Marketing Strategy I can use for business.

Event was very good and presenter knew their subject well and very professional in delivery.

Good techniques explained well in order to implement a clear digital marketing strategy. Some good questions to think about.

Worthwhile doing to gain a better more focussed idea of your digital strategy.

Fantastic, got me to think about our business differently& critically. Thank you.

Allan was an extremely knowledgeable and motivational speaker and workshop leader.

Excellent delivery, useful content and very engaging. Activities were fun and relevant. Much better than usual “power point” presentation format.


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