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Innovation in Action

Supercharge your products and services and inject new energy into your business through this cohort driven programme led by industry specialists

 

Why take part in our Innovation in Action programme?

Keeping your business fresh and attractive to your marketplace means investing in innovation – it’s vital to growth. Innovation in Action will help you to find the inspiration to innovate and break through your barriers to achieve growth and leap ahead of the competition.

The Dowling Review 2015 tells us that companies can improve business performance through innovation by developing new techniques or technologies, de-risking investment and research, extending the capabilities and expertise available to the firm through collaboration.  In turn, this is delivering real benefit, driving growth and increasing productivity.

Innovation in Action will help identify your barriers, address your challenges and provide a solution driven roadmap tailored to your business needs using the 10 Principles of Innovation. 

Who's the programme for?

Innovation in Action is open to established businesses, across all sectors*. Business demonstrating a desire to engage in product or service development or who already have a strong product development strategy will benefit most from this service.

Innovation in Action will help you: 

  • Unblock or accelerate an innovation challenge to create real business growth
  • Develop techniques to help your business think differently
  • Inject energy into your business and learn new techniques to help you generate and maximise brand value
  • Reduce your time to market and achieve tangible results
  • Access funding to fuel your product development
  • Facilitate collaboration effectively to transfer knowledge into your business

The customer experience is the sum total of the interactions that a customer has with a company’s products, people, and processes. A surprising gap exists today between what brands believe they deliver and what customers actually experience and across channels with 81% of consumer brands say they have a holistic view of their customers. But only 37% of consumers believe their favourite retailer understands them.

IBM 2015 E-Consultancy Customer Analytics Survey

*Certain eligibility criteria apply. Priority will be given to companies who can demonstrate the greatest potential to innovate.

About Innovation in Action

Innovation in Action is a cohort programme delivered by industry experts, tailored to you and your business with the opportunity for you to network and share experiences with a peer group of like-minded businesses.

How will you benefit? 

  • Identify and analyse customer needs in order to develop business strategies and new product and service ideas
  • Validate ideas and business models that will lead to better chances of success in the market
  • Adopt techniques to help your business get closer to the customer and generate insights that can lead to new ideas and new market opportunities
  • Help improve the relevance of your product or service to your customers. Do you really understand your customers? How can you get closer to your customer, understand their drivers which will enable you to develop new ideas?
  • Learn how to provide an on-brand, high-quality and consistent experience throughout every touch-point in your customers journey.
  • Have the opportunity to develop a personalised Innovation Roadmap with your dedicated Innovation Advisor based on the five steps – Think, Plan, Implement, Develop, Achieve

 

New Cohorts are now open for registration

Apply now for Cohort 3 and 4 by completing the application form below and one of the innovation team will get in touch.

Cohort 3

11th September

Generating, Evaluating & Commercialising Ideas

17th October

In Action Sessions

28th November

Essential Market Insights to Win New Customers

Tailored Action Planning

Cohort 4

24th October

Essential Market Insights to Win New Customers

Date TBC

In Action Session

29th November

Maximising Brand Value

Tailored Action Planning

Permissions