Building Structure for Scale 

How did GM Business Growth Hub help the business grow? 

As The Revenue Club continued to grow, I reached a point where I recognised that industry expertise alone wasn't enough to take the business to the next level. Through an introduction to GM Business Growth Hub, I started working with advisers who helped me step back and look at the business more objectively. 

At the time, we had built a strong customer base and deep expertise within the golf sector, but we'd received very little external advice. Regular one-to-one sessions gave me the opportunity to be challenged, held accountable and encouraged to think differently about how the business could develop. 

I came into the business with strong experience in marketing, account management and sales, but there were other areas of running a company where I knew I needed to develop. As the business grew, the support evolved alongside it. Access to Finance support helped us better understand financial planning, funding options and the requirements involved in scaling a growing business, while Workforce Development support helped strengthen the wider organisation as we expanded. 

GM Business Growth Hub helped provide the structure, expertise and perspective needed to complement our industry knowledge, giving us greater confidence and a clearer roadmap for sustainable growth. 

ASCEND: A Mini-MBA for Growth 

How did ASCEND influence the way you think about the business? 

Joining ASCEND came at exactly the right stage of our journey. 

I'd reached a point where the business had grown beyond my own knowledge and experience. I've often described ASCEND as a mini-MBA because it exposed me to areas I hadn't previously explored in depth, including financial management, strategic planning, legal considerations and leadership development. 

The mentoring element was particularly valuable. Working with an experienced business mentor helped us navigate key challenges, focus on the right priorities and approach growth with greater confidence. 

The expert support delivered through ASCEND was equally beneficial. Sessions led by KPMG strengthened our understanding of financial planning and wider business strategy. For a business of our size, access to that level of expertise wouldn't ordinarily be easy, and it provided insights we could apply directly to our own growth journey. 

The peer network was another major benefit. Being surrounded by founders from different sectors gave us fresh perspectives and exposed us to different ways of solving similar challenges. Often, the most valuable lessons came from conversations with business owners who had already faced problems we were only just beginning to encounter.

Innovation Driving the Next Chapter 

How are innovation and technology shaping the future of the business? 

Innovation is now one of the most important drivers of our future growth. 

A key part of that is REPORTS.GOLF, our proprietary reporting platform. Over the last 12 months alone, approximately £75 millions of golf visitor sales have passed through the system, providing valuable commercial insight for golf clubs and creating a significant competitive advantage for our business. 

As the platform expanded, we recognised that it needed a significant upgrade. Through support from the Innovation team at GM Business Growth Hub, we successfully secured innovation funding to support the redevelopment of REPORTS.GOLF.  

Just as importantly, ASCEND introduced us to a network of founders and specialists, ultimately leading to our collaboration with Sprintworks on the project. Together, we're developing the next generation of REPORTS.GOLF, introducing enhanced reporting, automation and AI functionality that will improve efficiency for both our business and our clients. 

Alongside REPORTS.GOLF, we've also developed Marshall, an AI-powered marketing platform that enables us to create personalised marketing content at scale, helping us support a growing client base without increasing headcount at the same rate.