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Taymer Pugh, Key  Account Manager, GM Business Growth Hub  

In today's rapidly evolving business landscape, diversity is not just a buzzword but a critical driver of innovation, performance, and growth. A diverse leadership team brings varied perspectives, experiences, and ideas, fostering a culture of creativity and inclusivity. For Greater Manchester businesses, diversity in leadership has numerous benefits, and it is essential for businesses aiming for sustainable growth and a competitive edge. 

Benefits of a Diverse Leadership Team  

1.    Enhanced Decision- Making and Problem-Solving  

One of the most significant benefits of having a diverse leadership team is the enhancement of decision-making and problem-solving capabilities. Diverse teams draw from a wide range of experiences and viewpoints, leading to more comprehensive and well-rounded solutions. This broad perspective allows for more effective and innovative strategies, ultimately driving better business outcomes. 

 2.    Increased Innovation and Creativity  

Diversity in leadership sparks innovation and creativity. When people with different cultural backgrounds, professional experiences, and worldviews collaborate, they bring unique ideas and approaches to the table. Companies with diverse leadership teams are better equipped to develop new products, services, and business models that meet the diverse needs of their customer base. 

3.    Improved Employee Engagement and Retention  

Employees are more likely to feel valued and included when they see diversity reflected in their leadership. A diverse leadership team sends a powerful message that the organisation values and respects different perspectives and experiences. When employees feel represented and understood, they are more motivated to contribute their best work, enhancing overall productivity and performance. 

4.    Broader Market Reach and Customer Insight  

A leadership team that reflects the diversity of the market it serves can better understand and anticipate customer needs and preferences. Diverse leaders bring insights from various demographics, enabling the company to tailor its products and services more effectively. This understanding helps businesses connect with a broader audience and build stronger customer relationships.  

5.    Enhanced Company Reputation and Brand Image 

In today’s socially conscious world, diversity is a key factor in a company’s reputation and brand image. Consumers, investors, and partners are increasingly looking to support organisations that demonstrate a commitment to diversity and inclusion. A diverse leadership team showcases the company’s dedication to these values, enhancing its reputation and making it more attractive to top talent, investors, and customers.  

6.    Resilience and Adaptability  

Diverse leadership teams are more resilient and adaptable in the face of challenges and changes. The varied perspectives and experiences within a diverse team allow for more flexible and creative responses to unforeseen circumstances. This adaptability is crucial in today’s fast-paced business environment, where companies must continually evolve to stay ahead.  



Showcasing Diversity in Business  

The benefits of diversity in leadership are clear and compelling. By embracing diversity, companies can enhance their decision-making, drive innovation, improve employee engagement, expand their market reach, boost their reputation, and increase resilience.  

As businesses strive for growth and competitiveness, fostering a diverse and inclusive leadership team is not just a strategic advantage—it is a necessity. Embracing diversity at the top paves the way for a more dynamic, innovative, and successful organisation. 



Encouraging Diverse Leadership across Greater Manchester 

Inequalities in accessing and benefitting from business support services in Greater Manchester currently exist across several leadership groups, including females, aged 50+, ethnic minorities and those with disabilities. GM Business Growth Hub is working with Greater Manchester businesses to encourage leadership across all groups. By focusing on investment, skills development and reporting, Greater Manchester businesses are driving positive change. 

Here is a snapshot of The Growth Company’s Inclusion Highlights for 22/23: 

  • % Ethnic Minority led businesses receiving support= 22.9% (5% of SME’s nationally are ethnic minority led) 

  • % Female led businesses receiving support = 29.1% (16% of SME’s nationally are female led) 

  • All GCBF lending to ethnic minority led businesses = 23.3% (<2% of VC goes to ethnic minority led businesses nationally) 

As a Key Account Manager at GM Business Growth Hub, I work specifically with large businesses across all ten boroughs of Greater Manchester and am keen to ensure that leaders from all groups are aware of the publicly funded business support that is available to them to support on their businesses continued growth journey. Whatever your business, your business is our business. 



Fully Funded Leadership Workshops  

Inspiring great leadership across Greater Manchester with our Pure Leadership series of in-person workshops 



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