Context

AI is rapidly changing how customers discover, research and choose brands internationally. From ChatGPT and Gemini to Perplexity and Copilot, consumers and B2B buyers are increasingly asking AI for recommendations, comparisons and buying advice rather than relying solely on traditional search. The challenge is how to generate visibility for your business, services and products through AI recommendations.

GEO/AEO is not SEO with a new name. AI platforms form answers differently, use different sources and retrieval methods, and can produce different recommendations depending on the platform, prompt, user context, language and country. For 20 years we optimised for 1 algorithm, now you're juggling at least 10.

What we'll cover

In this webinar, we’ll demystify how LLMs work and explore what this shift means for businesses selling internationally. Using current research from Gartner, McKinsey, Forrester, Adobe and World Retail Congress × Vercel, we’ll look at changing AI behaviour across the USA, UK and Europe for both D2C and B2B buyers.

Most importantly, we’ll show how to turn this change into an international growth strategy, building the authority, relevance and trust signals that help your business become discoverable, cited and recommended by AI.

What you will learn

• How AI answers are formed: How LLMs, retrieval, RAG, grounding and fan-out queries turn one customer prompt into an answer, and why responses can vary between users, platforms and markets.

• SEO vs GEO/AEO: Why you cannot simply lift and shift your SEO strategy, and what changes when you're optimising for inclusion in an AI-generated answer rather than a search ranking.

• How AI adoption differs internationally: Key D2C and B2B data for the USA, UK and Europe, including differences in platform adoption, shopping, research and buying behaviour.

• How to identify international customer intent: Finding the high-value prompts and questions your ICPs are asking throughout discovery, consideration, comparison and purchase.

• Why your whole digital footprint matters: How PR, earned media, social, customer reviews, YouTube, Reddit, third-party publications, partners and other sources can influence AI discovery and trust.

• How to build cross-border authority: Creating consistent brand, product and expertise signals across markets, languages and platforms rather than treating GEO/AEO as another content channel.

• The technical foundations: Schema, semantic HTML, structured data, llms.txt, crawler and agent policies, robots.txt, sitemaps, indexability, server-side rendering, entity signals and content structure.

• What marketers need to understand about RAG and retrieval: Including semantics, chunking, citations, authority signals and relevant principles from the Aggarwal GEO framework.

• How to turn GEO/AEO into a growth strategy: Connecting visibility and trust with international customer acquisition, competitive opportunities, traffic, leads and revenue.

Eligibility Criteria

Businesses with a registered trading address in Greater Manchester.

Costs

There are no fees associated to participate in this event.

Privacy Notice

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Partner Introductions

If a partner introduction is requested via the registration form, you will be introduced on a 1-1 basis, via email to this partner, so they can contact you after the event regarding their specialist products, services or business support offers.