A practical guide for retailers ready to build or strengthen their online sales channel.
This workshop supports retail businesses wanting to blend physical and digital retail. Attendees will explore the foundations of effective e-commerce, how to choose the right platform, and the essentials of listing products, driving traffic and fulfilling orders. Whether you’re launching online for the first time or improving an existing setup, this session provides actionable guidance tailored to small retail businesses.
Delivered by an experienced e-commerce and digital retail practitioner working with SMEs across Greater Manchester.
What will attendees take away from the Event?
- A clear understanding of e-commerce fundamentals
- Confidence choosing between Shopify, Amazon, TikTok Shop and similar platforms
- Best-practice techniques for product setup and online merchandising
- How to drive traffic and attract customers
- Key fulfilment, communication and operational considerations
Agenda
- Welcome and introductions
- E-commerce foundations
- Choosing the right platform
- Product listing essentials
- Traffic generation strategies
- Order fulfilment and customer communication
- Q&A and practical next steps
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