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Invitation to Tender for Marketing Strategy and Execution Services Ref T19045.

GC Business Growth Hub (BGH) wishes to appoint a single provider to provide Marketing Strategy and Execution Services in relation to the Greater Connected Amplify project.
The successful provider will be required to: -
1) Create and deliver a comprehensive marketing communications campaign that outlines and delivers:
a) Both products features and benefits and USP’s;
b) Marketing Communications approach – what are the best means of marketing the programme, and what is the key messaging that underpins each of them;
c) Marketing activity plan – an executable plan of marketing activity;
d) Realistic and measurable / expected results yardsticks and over agreed periods.

2 ) The execution of marketing efforts – driven by the strategy, generating quality leads for the programmes at the right times
This will help enable us to generate the required number of leads for the two programmes.
Duration and Budget
The contract period will be for a one year period commencing on the 11th February 2019 with an option to extend for a further year.
The likely value of activity under this framework for the first year will be in the region of £43,500 excluding VAT. If the option to extend the contract is taken, the total value of the contract will not exceed £63,500 excluding VAT.
Deadline for Receipt of Tender : Tenders must be submitted in the required format and be returned by 13:00, Wednesday 30th January 2019.

ITT Documents: You are required to make your ITT submission via The Growth Company In-tend e-tendering platform. You are required to complete a basic registration as a supplier on the In-tend Supplier Platform at the following web address:

Please note that all mandatory fields (highlighted in yellow on the In-Tend Portal) must be completed in order to register your organisation.
Once registered, you must log into the system, express your interest in the opportunity on In-Tend and automatically download the ITT documentation. Your ITT submission will be made on the In-tend Portal.