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By Susana Córdoba, Head of International Trade Services       Estimated Reading Time: 3 mins       Date: 6th November 2026

The EU remains one of the UK's most important export markets, but businesses selling into Europe face a growing range of regulatory requirements. From carbon reporting and supply chain transparency to product safety and digital VAT compliance, several important changes are set to take effect over the next two years.

While not every update will affect every exporter, businesses involved in manufacturing, consumer goods, wholesale trade and eCommerce should take note. Here are five developments that could affect your business in 2027.

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Carbon Border Adjustment Mechanism (CBAM)

The EU's Carbon Border Adjustment Mechanism entered its definitive phase in 2026 and affects imports of carbon-intensive products such as steel, aluminum, cement, fertilisers and hydrogen.
For UK manufacturers, the focus will increasingly be on providing accurate emissions data and demonstrating low-carbon production processes. Businesses unable to evidence their carbon footprint may find themselves at a competitive disadvantage when selling into the EU.

EU Deforestation Regulation (EUDR)

The EUDR begins applying from 30 December 2026 for many businesses and introduces strict due diligence requirements for products linked to commodities such as timber, coffee, cocoa, soy, palm oil, rubber and cattle products.

Companies exporting affected goods to Europe will need greater visibility of their supply chains and robust traceability systems to demonstrate that products are not linked to deforestation.

 

 

New Product Identifier Requirements for eCommerce

From 1 November 2026, many business-to-consumer shipments entering the EU from outside the bloc will require additional product identifier information to be included in customs data.

This is particularly important for online retailers and marketplace sellers. Businesses should ensure SKU, manufacturer and barcode data is accurate and can be transmitted electronically through their logistics and eCommerce systems. Failure to do so could lead to customs delays and additional compliance checks.

Product Safety and Responsible Person Requirements

The EU's General Product Safety Regulation (GPSR) continues to strengthen requirements for consumer products sold into the EU.

UK businesses selling directly to European consumers need to ensure products meet updated safety and traceability requirements and, where necessary, have an EU-based Responsible Person in place. This is especially relevant for eCommerce sellers and consumer goods manufacturers.

VAT in the Digital Age (ViDA)

The EU's VAT in the Digital Age (ViDA) programme will begin introducing new digital reporting and e-invoicing requirements from 2027 onwards.

Although implementation will be phased, businesses trading across Europe should start assessing whether their finance, ERP and invoicing systems are capable of supporting increasingly digital VAT compliance requirements.

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What Next?

The overall direction of EU regulation is clear: greater transparency, stronger product and sustainability standards, improved supply chain traceability, and increased digital reporting obligations.

For UK businesses, compliance should not simply be viewed as a regulatory obligation. Customers, distributors and regulators are increasingly expecting greater transparency, stronger sustainability credentials and more robust supply chain data.

Businesses that prepare early are likely to be better placed to maintain market access, minimise disruption and remain competitive in European markets.

Need Help Navigating the above?

Understanding new regulations can be challenging, particularly for SMEs with limited in-house compliance expertise.

If your business exports to the EU and would like support with international trade, customs processes, sustainability requirements or market access, contact us at international@growthco.uk, and we'll connect you with the right support.

About the Author:

Susana Córdoba, Head of International Trade Services

Susana Córdoba is Head of International Trade Services at GM Business Growth Hub and has over 25 years of experience in international trade, business development, and strategic programme delivery. She leads initiatives that help businesses across Greater Manchester access new global markets and grow internationally. A bilingual trade specialist and certified project manager, Susana has worked across the public, private, and NGO sectors, delivering export support programmes, international partnerships, trade missions, and market-entry projects worldwide. She is passionate about enabling businesses to seize global opportunities and build long-term international success.

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