Greater Manchester's Unique Advantage and Challenges in Supporting Creative Businesses  

The ‘GM Growth: Welcome to our Creative Cities’ session delved into the heart of Greater Manchester's vibrant creative sector, highlighting both the unique advantages and challenges faced by the region's creative businesses.  

The engaging panel discussion was led by Marie-Claire Daly, the Head of Culture, as she introduced the Greater Manchester Combined Authority (GMCA) Culture Strategy, unveiling exciting long-term plans that will shape the future of our ‘Creative Cities’ within Greater Manchester. The panellists that took part in the discussion were: 

• Ian Dixon - Head of A2F at GM Business Growth Hub 
• Rebecca Swarray - Senior Policy Officer, GMCA 
• Eloise Perrot - Business Development Executive, MIDAS 
• Joss Crewdson - Co Founder/FD - SuperMassive 

The panellists explored the potential of this strategy, discussed valuable funding and investment opportunities, and learned how businesses or research project can thrive in the dynamic region with the support of the GM Business Growth Hub and its partners. The session was fully attended by entrepreneurs, researchers and creative professionals.  

Unique Advantages within Greater Manchester  

The panellists collectively agreed that Greater Manchester's collaborative spirit and innovative mindset distinguish it from other regions.  

Ian Dixon talked about the unique level of cooperation and ambition found in the area. He noted that, unlike other ecosystems, Manchester nurtures a supportive environment where founders and entrepreneurs are eager to assist one another in achieving success. This collaborative culture serves as a significant advantage for creative businesses seeking to thrive.  

Joss Crewdson echoed that businesses can easily connect with key stakeholders in Manchester. He shared his positive experience of relocating his business to Manchester, where he discovered a welcoming and supportive community eager to promote growth and innovation.  

Challenges in Supporting Creative Businesses  

Although there are several advantages for creative businesses in Greater Manchester, the panel also highlighted some challenges that need to be addressed. One significant issue is the lack of availability of exhibition spaces. Crewdson noted that the high demand and reluctance of landlords often make it difficult for creative businesses to find suitable locations. This challenge is further intensified by the competitive market for commercial spaces in the city centre.  

Funding continues to be a significant challenge. Dixon emphasised the necessity for additional funding from both the central government and private investors. He drew attention to the importance of educating both entrepreneurs and potential investors about the value and potential of creative businesses. The panel concurred that more support programmes and initiatives are essential to close the funding gap and provide the necessary capital for creative ventures to thrive.  

Sharing Success  

The discussion highlighted several success stories that demonstrate the potential of Greater Manchester's creative sector. One notable initiative is the Inspire Fund, led by Rebecca Swarray, Senior Policy Officer of Culture and Creative Policy, Greater Manchester, which has already positively impacted the community. This small grant scheme provides essential support to early-career creatives, enabling them to purchase equipment, go on tours, and participate in expos. The high number of applications for the Inspire Fund indicates a strong demand for such initiatives and their effectiveness in nurturing creative talent.  

Another success story is the rapid growth of Supermassive, which has thrived in Manchester's supportive ecosystem. Crewdson discussed how his company secured significant funding and connected with key stakeholders, all thanks to the collaborative and innovative environment in the region.  

Opportunities for the Future  

Looking ahead, the panel identified several opportunities to enhance support for creative businesses in Greater Manchester. One significant opportunity is to develop more physical spaces specifically dedicated to the creative industries. Rebecca proposed establishing creative hubs in each borough, inspired by successful initiatives in other cities. These hubs would provide essential resources and foster a sense of community among creatives.  

Eloïse Perrot, Business Development Executive - Creative, Digital and Tech from MIDAS emphasised the importance of connecting graduate talent with industry opportunities. She highlighted the need for clearer pathways for graduates to enter the creative sector and suggested that initiatives such as the Manchester Baccalaureate and T-levels could play a crucial role in bridging this gap.  

The panel also discussed the potential for internationalisation and attracting global investment. Dixon emphasised that Greater Manchester should expand its focus beyond national borders to draw in international capital that can support its creative businesses. This approach would not only provide essential funding but also enhance the region's global profile.  

In conclusion, the Create GM strategy and the insights shared during the panel discussion highlight Greater Manchester's distinct advantages and challenges in supporting creative businesses. By tackling these challenges and embracing future opportunities, Greater Manchester can maintain its status as a leading hub for creativity and innovation.