With support from the GC Business Growth Hub, Stockport based low carbon technology and battery storage provider, Renewable Planet, have increased their company profile and the number of inbound enquires received on a weekly basis.
Renewable Planet is a local supplier, distributor and installer of low-carbon technologies and products including, Tesla Energy Powerwall Battery, Solar PV and Thermal technologies, Air source and Ground Source Heat Pumps, Combined Heat and Power units, Commercial and Biomass boilers, Electric Vehicle Charging Products and Electricity and Utility connection provider. The business was established in 2012 and is based is Cheadle Hulme, Stockport.
Having previously worked with the Hub’s Green Technologies and Services team to better understand and effectively evaluate the electric vehicle (EV) charging market opportunity, the company re-engaged with the specialist team for support during the pandemic.
Interested in reviewing their marketing activity in order to adapt their messaging to a post COVID-19 world, Renewable Planet attended the Hub’s Review, Reimagine, Relaunch your Green Technologies and Service business virtual workshop in June. In the workshop the business established that by utilising Google Analytics to review their existing web activity they could develop an effective digital strategy that would improve their sales.
Low Carbon Sector Advisor, Vicky Wilding, referred the company to the Hub’s Digital Innovation team where Senior Business Advisor, Chris Murphy worked with Renewable Planet to embed new digital tactics to grow their market share.
Our growth priority has been to build our customer base beyond our established contacts. As COVID-19 saw more potential sales moving online, we needed to increase our organic reach through our website if we were to complete and boost our inbound enquires and sales.Peter Mycoe, Owner and Director at Renewable Planet
To get the business started on their digital journey, Chris suggested they attend the Strive and Thrive Digital Marketing virtual workshop for an overview of digital tools available in the market to help build their online presence. Following this and to provide additional support, Chris signposted Peter to the Digital Springboard Workshops focusing on Google Ads and Pay Per Click (PPC) marketing as well as Google Analytics, and worked with Peter to start implementing the changes identified to their digital strategy.
Whilst working on their marketing strategy, the business identified the government’s Green Homes Grant Scheme as a potential new market opportunity. Being a member of the Low Carbon Network, a directory of over 500 green suppliers, Renewable Planet found out about the Green Homes Grant webinar the Green Technologies and Services team were running. The online event provided an overview of the scheme and the key actions SME installers of energy efficiency measures had to take in order to deliver work under the scheme.
Speaking about the event and the support he received, Peter said:
“For SMEs in the retrofit supply chain like ourselves, this grant scheme is a game-changing opportunity. Being able to understand how it would work so shortly after it was announced and what we needed to do in order to become an approved installer ensured that we were on the front foot and we are now receiving 30-40 enquiries per week from homeowners investigating the grant.
As a result, we are currently looking to expand our network of subcontractors to handle the increased workload while also working with the Hub’s digital innovation team to further optimise our website and support the new wave of potential clients as we are ideally placed to undertake this work as an MCS Certified and Trustmark Accredited Company”
Subcontractors interested in connecting with Renewable Planet to deliver Green Homes Grant Projects are invited to contact the business directly to discuss potential partnership opportunities.
The Hub’s Digital Innovation team can help SMEs better understand digitalisation and guide you through your digital transformation journey providing specialist support on digital strategy, digital presence, digital operations and others as well as access to funding through the Innovation Voucher Scheme.
In addition, Greater Manchester businesses in the green tech market and low carbon supply chain can also access tailored sales and business opportunities, specialist support and market intelligence through the Hub’s dedicated Green Technologies and Service team.
To explore upcoming sales and procurement opportunities and keep up with the latest industry updates join our Low Carbon Network.