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Northern Powerhouse European Union

Perfect Sense gives light for people and businesses to find their way


Perfect Sense Energy helps businesses to reduce their energy demand from the national grid and generate more of their own renewable energy on-site.

The company is based in Astley and has been involved in delivering large roof-top solar PV-projects, while also specialising in LED lighting and incorporating other electrical reduction technologies such as far infrared heating and voltage optimisation.

The challenge:

The company wanted support raising its profile across Greater Manchester in order to promote its expertise and its zero energy cost lighting concept.  In tandem with this, the business was also looking for new ways to recruit and develop the skilled and talented staff it needs to meet its growth plans.

The solution:

Having contacted the Hub, the company was invited to join the Greater Manchester region’s Low Carbon Network, which is run by the Hub’s environmental team. The network gives companies access to tender opportunities and ‘calls for information’ from other businesses.

One such enquiry came from a plastic manufacturer and following a visit by Perfect Sense managing director Gary Brandwood and the Hub’s low-carbon specialist Daniel O’Connell, the business won a contract worth approx £20,000.

Perfect Sense has since designed a bespoke LED lighting system which has enhanced the working environment at the factory, with much better levels of visibility, while new outdoor LED flood-lighting has improved security and health & safety.

The LED lighting installation requires 74% less energy than the previous fixtures and has reduced energy costs by over £10,000 a year, with the system set to pay for itself in around 14 months.

Perfect Sense also underwent a business diagnostic with the Hub which highlighted staff shortages in certain areas. Daniel recommended that additional people be taken on to run a digital marketing campaign for the company, and having introduced Gary  to the Hub’s partner organisation the Skills Company, Perfect Sense took on a new digital media and marketing apprentice.  

The chosen candidate, Ryan Thomas, has now been in post over six months and is proving a valuable asset to the business, as Gary explains: “The decision to take on an apprentice was preferred over the graduate or traditional recruitment route as we wanted to nurture young talent and up-skill them to meet the individual requirements of Perfect Sense Energy and its growth plan. 

“We also working with a second hub partner, ethical recruitment agency Aspire, to meet further recruitment needs.

“As we grow, so do our staffing needs, and the Hub has shown us a cost-effective and socially responsible way of recruiting the talented people we need.”

Ryan Thomas, the digital media and marketing apprentice taken on by Perfect Sense, said: “I really enjoy working at Perfect Sense. The apprenticeship has allowed me to explore different work types, as I’ve worked on design, energy brokerage and marketing projects, meaning that I’ve been able to grow my skills in different areas.

“I like working for a company of Perfect Sense’s size too, as I can see the difference and the positive impact that my work is having every day. It means a lot that I’m able to do this type of work in my home town rather than having to commute elsewhere as well.”

 Ryan Thomas, Perfect Sense

Being awarded the Carbon Trust accreditation in 2016 has also enhanced Perfect Sense Energy’s profile and increase sales. 

Gary adds: “Our philosophy is simple - we help businesses to buy better, use less and generate their own energy. It’s an important message and one that the Hub has helped us to spread.

“We can now help our SME clients to access up to £10,000 through ‘The Carbon Trust Green Business Fund’ which can vastly improve payback for energy efficiency measures.”

If you would like to join the Business Growth Hub’s Low Carbon Network, visit





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