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Air conditioning specialist taps into green agenda

Cool Tech Air Conditioning in Bolton has refined its business and marketing strategy following support from the Hub, with sustainability now a key part of its offering.

The Overview

Established in 2002, Cool Tech Air Conditioning specialises in the maintenance and installation of air conditioning systems for commercial customers.

Working across a broad range of sectors, the business currently employees 14 staff at its premises in Bolton.

The Challenge

Richard Smith, Manager at Cool Tech, approached the Growth Hub for support developing a new strategy for the business and redefining its objectives. He also wanted advice on how to manage growth more effectively, without exposing the business to undue risks, and help improving the way in which the company tendered for new business, particularly when targeting larger customers.

He also saw important opportunities for Cool Tech’s energy-efficiency technologies in the growing Low Carbon Sector and wanted to create a more proactive and targeted marketing strategy, raising the company’s profile and positioning the business as a one-stop-shop for the design, installation and maintenance of HVAC systems.

The Solution


The Hub offered Cool Tech a comprehensive package of support, which began with a SWOT analysis of its operational strengths, weaknesses, opportunities and threats. Business advisor Jonathan Crabtree also reviewed the company’s business plan and strategic objectives, with an emphasis on examining their core values, competencies and target customers.

A wide-ranging plan of action followed, which included key staff attending a variety of training opportunities. These covered business skills such as sales, tendering and finance, as well as masterclasses on digital marketing and selling low carbon products and services.

Alongside this support, the Hub’s low carbon sector team helped Cool Tech review its procurement and tendering strategy and provided access to potential new customers through the Low Carbon Network. New strategic partnerships were also established with Bolton University, Bolton Council and local construction clubs. Specialist help was also given around market intelligence on facilities management and Tier One construction companies, helping drive future procurement activity.


The Hub introduced the company to both the national apprentice scheme and the free recruitment support available from the local authority as well. This gave Cool Tech a cost-effective way of taking on new employees and resolving daily operational pressures, at the same time freeing up senior staff to concentrate on more strategic issues.

Cool Tech’s new targeted sales strategy brought immediate results, with the company winning its largest ever contract to supply over 620 indoor and outdoor air conditioning units to a new Regency Homes hotel next to Heathrow Airport.

 “The Hub has helped us to better understand the potential barriers that were hindering our growth,” explains Richard. “Since we started working together, we’ve recorded our best financial results yet and have seen several major new clients come on board.

“We’ve rebranded the company too, and now have a much greater online presence which, along with the move to larger premises, has given us the capacity to tender for and deliver much larger projects.”

Following on from the support provided by the Hub’s Low Carbon Sector team, Richard is now investigating the possibility of Cool Tech providing energy storage solutions, too. The company is also planning to further develop its apprenticeship scheme.

If you’d like to find out how Green Technology can help your business go from strength-to-strength, Enquire and Grow today.

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