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‘Switched On’ workshops launched for green tech sector

Greater Manchester’s Business Growth Hub has unveiled a three-day workshop programme in April and May for the city region’s green tech sector, covering business planning, sales and marketing.

Greater Manchester’s Business Growth Hub has unveiled a three-day workshop programme in April and May for the city region’s green tech sector, covering business planning, sales and marketing. 

The programme, spread over three days in late April and early May and hosted at Manchester United’s Old Trafford football stadium, will offer businesses guidance and training across a range of key issues.

The workshops are specially designed for local SMEs working within the green technologies and services sector, such as renewable energy, alternative vehicles, waste management, air quality, energy efficiency and other low carbon industries.

Switched On to Business Planning, 26 April: Designed for developing a future-proof business plan using horizon scanning and business modelling tools

Switched On to Sales, 2 May: Targeted guidance for developing a winning sales strategy using globally recognised techniques

Switched On to Marketing,10 May: Focused on building an effective marketing strategy using take-home tools, including an action plan for market research.

All three sessions are fully-funded for Greater Manchester based SMEs. 

Samantha Nicholson, head of low carbon at the Growth Hub, said: “[The green tech sector] can be quite a hard-sell for some, as not all customers appreciate the benefits and lasting social value that procuring sustainable products and services bring to their business, and to the wider community.

“However, this series of collaborative Switched On workshops will equip SMEs with expert knowledge and support to help them to grow their business and enable them to maximise opportunities in this growing market.”