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New partnership to drive up recycling in Greater Manchester

The Greater Manchester Waste Disposal Authority has joined forces with resource efficiency specialists WRAP to boost municipal recycling rates and achieve ‘zero waste’.

The Greater Manchester Waste Disposal Authority (GMWDA) has joined forces with resource efficiency specialists WRAP to boost municipal recycling rates and achieve ‘zero waste’.

The partnership, named Resource Greater Manchester (RGM), will provide a strategic programme of work to help the conurbation towards its recycling target of 60 per cent by 2025 and achieve zero waste in the longer term.

Key areas of focus include maximising the capture of food waste and increasing recyclate quality.

Challenge

The GMWDA is England’s largest waste disposal authority, dealing with 1.1 million tonnes of waste per year - four per cent of all municipal waste produced in England.

In 2015, Greater Manchester’s overall recycling and composting rate was just below 41 per cent - a slight drop on the previous year. 

This mirrors a national decline in recycling rates in 2015 which mean that the UK is unlikely to hit its EU-mandated target of 50 per cent by 2020.

Tailored advice

As part of the partnership, the nine districts covered by GMWDA - Bolton, Bury, Manchester, Oldham, Rochdale, Salford, Stockport, Tameside and Trafford - will be among the first areas in the country to use a ‘recycling segmentation model’ that provides tailored information to households based on their values, attitudes and behaviours. 

Future projects and campaigns will include localised ‘Love Food Hate Waste’ and ‘Love Your Clothes’ initiatives, utilising WRAP’s expertise.

Peter Maddox, director of WRAP, said: “This is the second regional partnership WRAP has developed, and follows the successful launch of Resource London with the London Waste and Recycling Board (LWARB) in 2015.

“By sharing our expertise, knowledge and relationships we are confident that RGM can make a real impact on improving recycling rates and waste prevention across Greater Manchester.”