Skip to content

Hotels face growing appetite for sustainability

Results from a consumer survey suggest that sustainability is now a key selling point for hotels, with nearly a fifth of respondents more likely to stay in or recommend a hotel that uses renewable energy.

Results from a consumer survey suggest that sustainability is now a key selling point for hotels, with nearly a fifth of respondents more likely to stay in or recommend a hotel that uses renewable energy.

The survey of 2,000 people, commissioned by energy company, E.ON, suggests that boutique hotels and B&Bs can win more customers through adopting sustainable practices.

Consumer demand

According to E.ON, 19 per cent of people would be more likely to stay in or recommend a hotel if it used renewable energy sources such as solar panels, while 17 per cent are more likely to do so if the hotel has implemented energy efficiency measures such as low energy lighting.

Meanwhile, one in ten would prefer to stay in a hotel that provides access to smart thermostats to allow them to monitor their room's energy usage. 

Half of hotel guests would also be more likely to adopt environmentally-friendly behaviours and use a limited supply of hot water in return for a discount on their stay.

Furthermore, nearly a third of respondents believe that hotels should participate in an accreditation system to rank their sustainability, similar to the quality ratings in place for food and service quality.

Refurbishment opportunities

Phil Gilbert, head of business energy solutions at E.ON, said the results were particularly relevant for hotels planning to renovate their accommodation.

“As well as changes to infrastructure, hotel owners and managers can consider ways of how to incentivise their guests to keep their energy use down, and to ensure their energy systems are as efficient as possible”, he said.

“Cutting down waste, using smart technology to manage buildings and possibly generating their own power are all options for hotels to consider.”

According to advice from the Carbon Trust, hospitality businesses can reduce energy costs by as much as 40 per cent by maximising energy efficiency opportunities during refurbishment.