With stakeholders taking more and more interest in sustainability, online environmental resource edie has published a digital handbook for creating an engaging and informative sustainability report.
Businesses in many sectors are increasingly finding that publishing information about their sustainability performance can help to attract customers, investors and employees.
A survey of UK workers last year found that the majority wanted more communication from their employer on environmental and social responsibility efforts, with more than half saying their employer did not publicise anything related to sustainability.
Sustainability reports are also also useful for empowering firms to make the business case for environmental projects by ensuring that they are measured.
The short handbook compiled by edie offers seven steps that should be considered when writing an annual report. They include mapping targets against the UN’s Sustainable Development Goals (SDGs) - a key agenda for major corporations but also a useful sounding block for smaller businesses.
The handbook also shows that a good report should be more than just a ‘tick-box’ exercise by using the content to inspire campaigns or engage with customers and stakeholders through social media.