A coalition of some of the world’s largest consumer product companies have launched Loop, a ‘first-of-its-kind’ shopping system designed to offer consumers circular, zero-waste, refillable packaging.
Launched at the World Economic Forum in Davos in January, Loop aims to enable consumers to responsibly consume a variety of products in customised, brand-specific durable packaging that is collected, cleaned, refilled and reused.
How will it work?
Once up and running, the system will work as follows:
• Shop: Consumers will go to the Loop website or partner retailer’s websites to shop
• Receive: They will receive their products in shopping ‘totes’ that eliminate the need for single-use shopping materials like cardboard boxes
• Pick up: Once consumers have finished their products, they place the empty package into one of their Loop totes, which will picked up directly from their home
• Clean: Loop cleans the returned packaging so that it can be safely reused
• Refill, recycle or reuse: Loop replenishes products as needed and returns the refilled totes to the consumer.
The idea was founded by international recycling firm TerraCycle and a range of leading corporations, including Procter & Gamble, Nestle, PepsiCo, Unilever, Mars, Coca-Cola, Danone, and more. Tesco plans to pilot the initiative in the UK later this year.
A range of different packaging materials are being trialled through the system. For example, Unilever will trial reusable aluminium and glass packaging for some of its brands, such as Hellman’s, as well as a stainless steel refillable deodorant stick for its deodorant brands Dove, Rexona and Lynx.
“As a response to the global challenge in managing waste and the opportunity to improve consumers’ experience, a group of committed global brands, retailers, infrastructure companies, along with the World Economic Forum have come together to create a new way to more responsibly consume products.” said TerraCycle chief executive Tom Szaky.
“Loop will not just eliminate the idea of packaging waste, but greatly improve the product experience and the convenience in how we shop. Through Loop, consumers can now responsibly consume products in specially designed durable, reusable or fully recyclable packaging made from materials like alloys, glass and engineered plastics. When a consumer returns the packaging, it is refilled, or the content is reused or recycled through groundbreaking technology.”