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Consumers prefer to buy from clean-powered firms

A poll of British consumers has revealed that nearly three quarters would choose a manufacturer or retailer that uses renewable energy, with more than a fifth willing to pay a premium.

A poll of British consumers has revealed that nearly three quarters would choose a manufacturer or retailer that uses renewable energy, with more than a fifth willing to pay a premium.

The poll of 500 people, commissioned by energy company Ørsted - formerly DONG Energy - shows that renewable energy plays an increasingly important part in consumers’ purchase decisions.

The results were split down into five sectors:

Food and Drink: Nearly three quarters of respondents showed a clear preference towards products produced with renewable energy, with 86 per cent willing to pay equal or more for products produced using 100 per cent renewable energy

Supermarkets: Three out of four would choose a supermarket that uses renewable energy over one that doesn't

Clothing: 84 per cent were willing to pay equal or more for clothing produced with renewable energy

Beauty products: 84 per cent were willing to pay equal or more, with 24 per cent willing to pay a premium - more than any of the areas polled

Electronics: More respondents expressed concern about how electronic devices were produced than any of the areas polled, with 85 per willing to pay equal or more if produced with renewable energy.

Green logos

In addition to questions regarding renewable energy, respondents were also prompted with two versions of the same logo for well-known brands, one of which had “Uses 100% renewable energy” added. Over half (57 per cent) showed a clear preference towards logos with a green energy message.

Jeff Whittingham, managing director of Ørsted UK, said: “We know that a move to green energy makes sense for the environment, but these latest statistics show that it also good for business, making renewable energy a commercial choice as well as an ethical one.”

Energy specialist SmartestEnergy also argues that switching to renewable power is the quickest and most cost-effective way for a business to cut its carbon footprint.