Retail Programme Manchester/Salford/Trafford

Date: 24th January 2017
Location: Warren Bruce Court, Warren Bruce Rd, Stretford, Manchester, M17 1LB
Time: 6:00pm - 9:00pm
Theme: Business Strategy, Open new markets & Export, Start a business

Sorry this event has already taken place - please see our forthcoming events list

This event has been rescheduled to begin on 7 February. If you would like to register your interest in attending this programme there is a direct booking link if you click here.

Your customers are smart; you need to make sure you are too. Trends in retail, customer behaviour and marketing move fast!

Successful retail and business-to-consumer businesses make sure they keep up-to-date with the latest approaches and techniques to ensure that they win and keep loyal customers and grow sustainably.

A new specialist Retail programme has been developed and will show you how to grow your business-to-consumer business by:

  • Understanding the latest research and trends in how customer behave now, and learning how to make the most of this to retain and delight customers
  • Exploring how to make the use of digital tools and marketing techniques to acquire profitable customers
  • Using retail specific approaches like Pop-up shops, EPOS, stock control and flash sales
  • Building strong relationships with partners, staff and communities to position your business for growth
  • Developing robust growth strategies and monitoring approaches to increase your turnover and margins.

This course has been developed by a team of retail and business-to-consumer specialists who between them have:

  • Worked as consultants supporting growth at brands including: Virgin, Sainsbury’s, WH Smith, and Volkswagen
  • Launched and grown their own multi-million pound retail business in 2 years, starting on a market-stall
  • Worked for major retail brands including Tesco, BT, O2 and Skipton Building Society
  • Managed successful restaurants and retail brands
  • Supported hundreds of small business-to-consumer businesses to grow, thrive and survive.

Every trainer delivering this course brings first-hand experience of what it means to be an entrepreneur in this very challenging and increasingly competitive marketplace.

This programme is made up of four 3 hour sessions in the evening covering –

  • Customer Experience and Retention
  • Customer Acquisition and Digital Marketing
  • Partners and Supply Chain
  • Growth Strategies and measurement

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