Date: 25th January 2024
Time: 2:00pm - 4:00pm
Theme: Business Strategy
Sorry this event has already taken place - please see our forthcoming events list
The FCMO Workshop is an intensive, strategy-packed session designed for businesses aiming to enhance their online presence and market performance. In this workshop, we meticulously dissect and rebuild your business’s marketing strategies over several phases, each focusing on different aspects of digital marketing.
On the Day:
Part 1: Onboarding and Discovery Phase This initial phase serves as the foundational groundwork where participants delve into their business goals, identifying short, medium, and long-term objectives. We analyze your most profitable products or services, customer personas, and marketingtechniques that have yielded results. Using tools like Google Analytics, Search Console, Tag Manager, Looker Studio, and various others, we establish baseline metrics for your website and social media presence, providing a comprehensive view of your current digital footprint.
Part 2: Underlying Theory Here, we introduce core marketing theories and strategies, emphasizing the importance of developing new habits for consistent growth. We draw inspiration from successful athletes in habit formation, focusing on regular tracking and incremental improvements. This section also covers the importance of storytelling and emotional connection in crafting compelling value propositions, engaging narratives, and understanding the buyer's journey.
Part 3: 90 Day Accelerator The final stretch of the workshop is action-oriented, aimed at driving aggressive growth over a 90-day period. We cover how to construct compelling offers, identify growth opportunities, and create impactful marketing funnels. Practical sessions on campaign planning, content creation, and audience engagement strategies across various channels, including email and social media, are provided. Participants will also learn how to measure the effectiveness of these strategies and develop habits that foster continuous improvement.
By the end of the workshop, attendees will have a clear roadmap and a toolkit for scaling their business, backed by data-driven insights and a suite of good habits. The FCMO Workshop is more than just a learning experience; it’s a transformational process that prepares businesses to adapt, innovate, and thrive in the digital marketplace.
Bio of Deliverer
Peter Dickinson is the Founder of KUB and Co-Founder of Vision2Success & Vyzion International. He is also a long established business coach and digital marketer and has worked with over 600 businesses from a wide range of sectors over the last 22+ years. Peter has worked with technology for the last 40+ years and holds several degrees including an MBA from the Open University.
Peter and the team launched Vision2Success to help ambitious business owners grow their businesses, disrupt their sectors, and develop a vision that delivers on their goals. Vision2Success offers a range of services, including free workshops, a comprehensive guide to digital marketing in the form of an eBook, free and more in-depth paid online learning, marketing support, and support as outsourced marketing support through our 90 day marketing accelerator programme
Event Eligibility Criteria:
Open to any GM businesses
Where is it?
2 Mount Street, Manchester Manchester M2 5WQ