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Start Smart - May Workshop Series D2

Date: 17th May 2023
Location: Zoom
Time: 9:30am - 12:30pm
Theme: Start a business, Business Strategy, Operational efficiency

Sorry this event has already taken place - please see our forthcoming events list

If you are about to start a business or have started up already but are in your first 3 years of trading, our Start Smart course is for you.

To establish and grow a business successfully, it’s important to understand how to trade legally, how to manage finance, forecast sales and realise that marketing is much more than promotion.

This course is delivered online, consisting of 4 sessions over 2 weeks, details are below.

You must be willing to attend all four sessions, so please only book if you can commit fully to the programme.


16th May - Exploring Your Business Idea - Business Planning:

  • Developing skills to running a business
  • How to trade legally
  • The pros and cons of self-employmeny
  • Legal structures, which one is best for you?
  • Managing your business


17th May - Cash Flow, Costs, Breakeven and Pricing:

  • Sources of finances
  • Business Planning
  • Using financial forecasting to reduce your risks
  • Insights into what the cashflow can tell you about your business
  • Setting your sales objectives and pricing strategy


23rd May - Marketing Strategy:

  • Understanding your customers
  • What is your unique selling point?
  • Segmentation and why your marketing won’t work without it
  • Getting your messaging right
  • The role the different channels play in your communications


24th May - Online Presence:

  • Search Engine Optimisation
  • Using Google to help you plan your content and understand your customers
  • How to manage your website so it gets found
  • The role of social media and how to use it effectively
  • Lead generation



This workshop is delivered by Start Smart Advisors, of whom have a wealth of experience supporting individuals to start and grow businesses:


Malcolm Gresty

Malcolm delivers the first two sessions of this programme, capitalising on and transferring his practical knowledge and hands-on experience of over 35 years of success and failure in business.

Over 13 years ago Malcolm set-up and manages his own business development consultancy and in 2013 helped start and scale a Design, Manufacturing & Export business in Construction and Bulk Materials Handling Equipment. He sold products and services all over the World, with responsibility for Marketing, Sales and Business Development, nationally and internationally. He supports businesses looking to start, run and grow, either directly or on behalf of organisations such as the Business Growth Hub, the Department for Work and Pensions, Invest Knowsley, Liverpool Vision and Cheshire and Warrington LEP.

The Exploring Your Business Idea, Developing a Business Plan and Cashflow Forecasting sessions are interactive and informative and empower you with the skills to manage the finance in your business. You will be able to make accurate forecasts, set objectives in advance and get information that helps you make informed business decisions.

Caroline Jones

Business Advisor Caroline Jones delivers the marketing sessions on this programme.

Caroline has gained her knowledge through formal and informal study, self-directed learning, implementing and successfully delivering government funded projects, running her own businesses a bistro in the Highlands of Scotland and as a marketing coach.

Caroline has also been a business mentor for 14 years and has learned about many different business sectors and understands the frustrations and aspirations you will face as you work hard to establish and grow your business.

The marketing sessions are interactive and packed with information to ensure that you understand how to communicate effectively with your customers and grow quickly.



Our Workshops are part-funded by European Regional Development Fund.
Our workshops are delivered free of charge to participants; however, as they are fully-funded, they are classed as state aid to participating businesses and are subject to state aid rules and the associated eligibility criteria:
Greater Manchester Clients Only
SME: Small or medium enterprise i.e. less than 250 (Full Time Equivalent) employees
Annual Turnover less than 50 Million Euro OR Balance Sheet less than 43 million Euro

Where is it?

This event will take place on Zoom.

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