Create Growth: Understanding IP

Intellectual Property (IP) touches everything that makes life more enjoyable, easier, safer, and prosperous. Whether its life saving medicines, technology that connects us, or our favourite TV show and song, IP is everywhere and adds value to our life.

For creative businesses especially, IP is what you do. Whether it is the written/artistic/video content that you create, the software you develop, your brand that draws in your customers or the appearance of the products you create, you will have lots of valuable IP assets within your business. However, you may not be utilising them to their full potential or may have associated risks that you have not mitigated against.

The key to turning these assets into a competitive advantage for your business is identifying them, understanding their value and incorporating them into a clear IP strategy that is integrated with your business plan. Doing this at an early stage of your business will provide a strong base and allow you to operate your business with confidence.

The interactive workshop will help you to:

• Identify what IP you have
• Consider its potential value to your business
• Understand risks and opportunities related to these assets
• Understand what Intellectual Property rights are and how they can protect your IP assets
• Know where to go for more information and help

Where is it?