Global Scale-Up: B2B Marketing for International Growth

With the right support and funding, the world has never been more accessible for Greater Manchester’s businesses. From the expansion of direct routes at Manchester Airport to the ongoing inward investment from key international growth markets, the opportunity to go global is at an all-time high.

Businesses that export can

• Increase productivity
• Increase the commercial lifespan of products and services
• Produce economies of scale not possible domestically
• Achieve stronger financial performance

This workshop is targeted at businesses that are wanting to grow internationally within the next 6 to 12 months.

The session introduces the key principles around B2B marketing and how it is different to B2C. It will help businesses leaders and marketeers create an effective marketing strategy, develop plans and campaigns and introduce tools to measure their success.

Led by experienced marketeers who have set up their own B2B businesses and worked internationally, this will be an interactive session where you will get meet other businesses and be able to share and learn from others.

Where is it?