Demystifying Marketing for Manufacturers
Date: 15th February 2023
Time: 9:30am - 12:30pm
Theme: Operational efficiency, Business Strategy
Sorry this event has already taken place - please see our forthcoming events list
Join us at the AJ Bell Stadium for our Workshop which aims to help SME’s in the manufacturing sector apply simple marketing principles to open up business development opportunities and identify their target market to ensure they effectively communicate to the relevant people. Businesses will gain tips on how to protect their uniqueness and how to plan for and manage opportunities that seemingly come from ‘out of the blue’. Exhibitions are expensive – whether you are exhibiting or just visiting, businesses will learn how to maximise their time and effort at exhibitions to make it a productive event.
Attendees will gain a better understanding on:
- How to embed basic marketing principles into their organisation, and develop a communications strategy.
- How to create opportunity and develop new business.
- How IP can add value to your business.
- How to make the cost of exhibitions work harder for you.
Bio of Deliverers
Chris has over 25 years of business experience, with a background in marketing. He has worked in different sectors, including FMCG, food, retail infrastructure and medical devices. Chris has also worked as a business consultant, specialising in international trade and business development.
Chris was brought up with manufacturing – his parents owned and ran a small textile business, and the experience has stayed with him throughout his career, being able to relate to processes when developing products, and being able to communicate effectively with suppliers. In addition, Chris has been an active member of the Federation of Small Business and has held the position of region chair NW for two terms. Chris was a founding member of the team that wrote and delivered a Northern Powerhouse manifesto for small businesses and he remains a passionate advocate for the North.
Chris has a very can-do approach to progressing projects, with an ability to see potential and structure a sustainable route for progress.
"Making the Case for Face to Face"
John is a successful entrepreneur, owner of a manufacturing business, and is a respected expert in the arena of exhibitions. His speaking style has been described as ‘provocative, inspiring, common sense, and all delivered with a dangerous sense of humour’.
John’s key theme is persuading his audiences to stop hiding behind their screens and engage with their prospects. Face to face is proven to deliver more and better long term business relationships than via on-line methods. In addition, John uncovers how to identify real prospects, how to evaluate them, and how to listen actively to their needs. All of this from someone who understands the mindset of a manufacturing SME.
Our Workshops are part-funded by European Regional Development Funds.
Our workshops are delivered free of charge to participants; however, as they are fully-funded, they are classed as state aid to participating businesses and are subject to state aid rules and the associated eligibility criteria:
Greater Manchester Clients Only
Business 2 business - Business 2 consumer businesses are ineligible due to ERDF guidelines
SME: Small or medium enterprise i.e. less than 250 (Full Time Equivalent) employees
Annual Turnover less than 50 Million Euro OR Balance Sheet less than 43 million Euro