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Northern Powerhouse European Union

Green Leaders Bite Sized Sessions - Introduction to Customer Segmentation

Date: 27th January 2023
Location: MS Teams
Time: 10:00am - 12:30pm
Theme: Digital & Technology, Sustainability

Green Leaders Bite Sized Sessions

Are you a business operating or looking to diversify into the Green Technologies Sector and need support to grow your business?

Join us for our bite sized planning for growth sessions specifically for Green Technology businesses run by industry specialists.

 

Introduction to Customer Segmentation

Friday 27th January 2023 10am – 12:30pm

This session shows how to approach separating or 'segmenting' your customers into distinct groups for the purpose of better meeting their different needs. Identifying customer segments is touched on in the Introduction to Business Model Canvas session. This session goes into more detail. We will explore:

What is customer segmentation?

Profiling the customer

B2C and B2B features

Digital tools 

  

Register your interest here and a member of the team will be in touch to confirm eligibility

Where is it?

This event will take place on MS Teams.

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