Date: 17th January 2023
Location: Manchester City Centre
Time: 10:00am - 12:00pm
Theme: Digital & Technology, Sustainability
Green Leaders Bite Sized Sessions - Adapting Your Marketing During Uncertain Times
A two-part workshop program for Green Tech businesses designed to help you turn uncertainty into clarity and drive your business forward in a challenging economic environment.
Many business owners are anxious about the impact of ongoing economic uncertainty. Some are reducing, or at worst stopping, their marketing activity in a bid to cut costs. That is understandable, but potentially damaging. To survive a recession a business needs to generate income. Stopping marketing makes that much harder.
The two-session workshop is designed to help you:
- Learn from the masters – take a peek behind the curtain of some of the most recognised marketing campaigns from environmental brands.
- Learn how to drive your business forward through a campaign mindset
- Identify what truly makes your business proposition unique
- Know the numbers that will drive your business growth
Workshop 1 - 10th January 2023
We’ll share what goes on behind the scenes to make these campaigns successful, and how these businesses use data to drive their decision making and turn a concept into a fully formed multi-channel marketing campaign.
Workshop 2 - 17th January 2023
In this workshop we take you through why uncovering your ‘so what’ factor is so important, how you can go about it and bring some powerful examples of brands and businesses who have cut through the noise by doing just that.
The Deliverer - Mike Pye
Mike is a commercially focused marketing strategist with 16 years of experience in businesses big and small. With vast experience across brand, digital, content and CRM, and a stickler for process, Mike builds results-driven multi-channel marketing campaigns and excellent, high-performance teams.
Register your interest here and a member of the team will be in touch to confirm eligibility