Date: 16th November 2022
Time: 9:30am - 12:30pm
Theme: Business Strategy
This workshop will cover an introduction into the world of social media for SME's, discussing key platforms and understanding the benefits and risks to social media.
Key topics this session will cover
Assess suitable platforms, and consider statistics, user demographics and market-share
Understand the Benefits and Risks of using social media for business, including security controls
Develop understanding of this essential tool for creating an online presence, and building a brand and business personality online
Understand how to engage with a target audience in a meaningful and strategic manner
Consider social media as a research tools and for developing for future content, including feedback for barrier removal
Gain insight into the built in analytics, and suitable tools for supporting scheduling and monitoring activities
Knowledge of assessing great content to encourage ongoing learning, and practical application of built in functions
Monnica Fitzpatrick-Parry is Prince2-qualified and is a Level 4-qualified trainer with an MBA in Executive Development. She has 15 years’ experience supporting potential entrepreneurs and small business owners as a Business Coach or Business Trainer, and has delivered a wide range of accredited and non-accredited programmes to help people start or grow their business across the North West of England.
She has delivered 9 comprehensive workshops, specialist one-to-one consultancy, and 3 core 1 hour workshops as part of our EnterprisingYou Training and Personal Development (TPD) services over the last 18 months – including workshops on marketing, social media, and individual sessions on Facebook, LinkedIn and Instagram. She has received excellent feedback on these due to her highly engaging style and comprehensive support. She has also worked for the UK’s third largest marketing company.
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