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Northern Powerhouse European Union

Refresh your Sales & Marketing

Date: 20th October 2021
Location: Workplace, Manchester City Centre
Time: 9:30am - 3:30pm
Theme: Business Strategy

 

This interactive session will have 3 main elements as shown in the above mindmap. The session will be a mix of power-point, workbook and discussion. Attendees will be challenged and asked for examples in order to them support them in the best way possible.

Element 1 will be looking sales and marketing approaches and process in relation to their business objectives. How does their sales and marketing align to deliver their stated shorter-term objectives?

Element 2 will focus on their ‘Ideal Customer’. There are good, great and bad customers. With limited resources businesses need to be able to target their resources and efforts to attract the right customer. This means understanding what makes the customer the right customer; where can they be found; how can you get their attention and then best serve their needs and wants.

Element 3 is ensuring that all of this is done is a measured and tracked way. Too often people squander sales and marketing opportunities as they do not track and understand the data they have or need. Permission led marketing is a key area and customers are more cautious of how their data is used.

The session will have opportunities for discussion and questions some of which may be followed up offline to maximise time. A workbook will be used during and post session to help guide attendees thinking. Additional resources such as books, podcasts, web sites etc will be recommended and attendees will be asked to jot down a take home action point/s.

What will attendees learn / take away from the session?

  1. A clearer understanding of how sales and marketing need to integrate to deliver their stated business shorter term objectives.
  2. An idea of who an ideal customer is and how to target them.
  3. An understanding of the sales and marketing metrics they need hone in on to measure.

Who is the session is for?

SMEs – start-ups and established businesses. Anyone struggling to reboot sales and secure new clients post pandemic disruption.

Bio of Deliverer

Andrew Ramwell is co-founder and director of Know and Do Limited. Operating as a business coach and consultant he has helped thousands of small businesses over the last 10 years to understand, measure and improve their approach to sales and marketing. Andrew is renowned for his practical and knowledgeable approach helping people to engage with sales in a more profitable way. Andrew has been selling since entering the world of work at 16. He’s operated across a variety of sectors and B2B and B2C environments. He’s worked with start-ups to large banks and been a Government advisor. The sales skills he learnt early on have helped at all stages of his work life. He loves helping people to fall in love with sales to grow their businesses. 

Session Plan

Welcome and introduction to the session and each other. Agree Chatham House Rules to allow open conversation and sharing.

Element 1 will be looking sales and marketing approaches and process in relation to their business objectives. How does their sales and marketing align to deliver their stated shorter-term objectives?

 

Element 2 will focus on their ‘Ideal Customer’. There are good, great and bad customers. With limited resources businesses need to be able to target their resources and efforts to attract the right customer. This means understanding what makes the customer the right customer; where can they be found; how can you get their attention and then best serve their needs and wants.

 

Element 3 is ensuring that all of this is done is a measured and tracked way. Too often people squander sales and marketing opportunities as they do not track and understand the data they have or need. Permission led marketing is a key area and customers are more cautious of how their data is used.

 

Wrap up and final questions and actions.

 


Eligibility

Our Workshops are part-funded by European Regional Development Funds.

Our workshops are delivered free of charge to participants; however, as they are fully-funded, they are classed as state aid to participating businesses and are subject to state aid rules and the associated eligibility criteria:

Greater Manchester Clients Only

SME: Small or medium enterprise i.e. less than 250 (Full Time Equivalent) employees

Annual Turnover less than 50 Million Euro OR Balance Sheet less than 43 million Euro

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