LinkedIn Strategy for Business Success

This short course explores how to implement LinkedIn strategies to build and grow your brand business pages, utilise your own profile to connect with key decision makers and begin to build a pipeline.

You will learn how to create a robust LinkedIn business page that can act as the voice of an organisation and drive B2B engagement. By harnessing the power of the LinkedIn, you can tap into an expansive network of professionals, companies, and groups in your industry and beyond. Tutors will demonstrate how to build a unique LinkedIn profile, how to expand your network, look for new B2B opportunities, join groups, share updates, and contribute your own thought leadership.

What will attendees learn / take away from the session?

By the end of the session, you will be able to build a solidified LinkedIn presence, from both a practical and business focused perspective, create and build a solid profile, manage groups and amplify LinkedIn pages.

You will be able to:

• Write an effective overview and company description for high search results
• Connect with b2b decision makers
• Utilise all elements of your business page to outperform competitors
• Amplify and use content to reach further audiences
• Foster and grow relationships through multiple page management
• Design and share content that attracts, engages and converts your target audience
• Use LinkedIn analytics to measure and improve page performance
• Grow and nurture multiple B2B and direct clients

This session is to be delivered online via Zoom. Clients are required to have a LinkedIn account in order to complete class exercises.

Who is the session is for?

The session is aimed at Gig workers, Start-ups, SMEs and business workers (inc executives / managers) who are looking to drive a strong digital footprint with LinkedIn.  

Bio of Deliverer

Denis has worked within higher education and commercial market delivering both digital optimisation and strategic goals. With substantial experience of driving B2C and B2B campaigns, he has a proven tracked record of building brand awareness through digital activation process, Social Media campaign execution and website development. With more than 16 years’ experience within digital, he has successfully contributed to published research into the ‘trends of digital marketing and social’. Intrigued by all things digital, he has lead national campaigns and delivered digital product implementation for the UK government.

Marriott is the Founder and CEO of London School of Digital Marketing, a team of highly talented digital experts and a prominent advocate for education and digital literacy. As a digital practitioner for the last 16 years with a background in delivering digital marketing workshops around the world, business development, digital marketing training, Marriott has the honour and pleasure of working with leading global brands such as, Microsoft, Google, The Gym Group, Caesars Entertainment, Playboy and a lecturer to MBA students at Bournemouth University.

Time / Duration	Element
9.00am – 09.10am	Tutor introduction and agenda setting
9.10am – 9.45am	Fundamentals of LinkedIn and personal profile building
9.45am – 10.00am	Practical exercise – writing a killer profile
10:00am – 10.20am	Maximising your company page and formula for success
10.20am – 10:40am	Practical exercise – brining your business page to life
10.40am- 11.00am	Use content marketing to amplify your LinkedIn account
11:00am – 11.30am	A successful lead generation engagement tactic
11.30 – 12.00pm	LinkedIn advertising – the LSDM approach for success
12.00pm	Close

Eligibility

Our Workshops are part-funded by European Regional Development Funds.

Our workshops are delivered free of charge to participants; however, as they are fully-funded, they are classed as state aid to participating businesses and are subject to state aid rules and the associated eligibility criteria:

Greater Manchester Clients Only

SME: Small or medium enterprise i.e. less than 250 (Full Time Equivalent) employees

Annual Turnover less than 50 Million Euro OR Balance Sheet less than 43 million Euro

Where is it?