Digital Springboard - Google Ads and PPC Masterclass
Date: 12th November 2020
Time: 1:00pm - 4:00pm
Theme: Digital & Technology
Sorry this event has already taken place - please see our forthcoming events list
The workshop is aimed at Micro SME Businesses 2-10 Employees
1:00-3.15pm (Live Workshop) 3.15-4pm (Live Q&A)
With around 2.3 million searches per second, Google is without a doubt a fundamental element in ensuring your online presence is relevant, reaching your target audience and your business is ahead of your competitors.
1:00-3.15pm (Live Workshop)
Upon completion of this course, you will have an understanding of:
- Setting up Marketing Strategy and Business Goals
- How to get traffic to your website
- Defining the Target audience
- Jargon Explained
- Creating successful AdWords campaigns
- Keyword Selection and Match Types
- Successful ad copy creation
- How to choose a suitable landing page for your ads
- Quality Score
- Basic account optimisation techniques
From exposing some of the myths and jargon around AdWords which can help to avoid costly mistakes to understanding the key elements to drive traffic to your site, the session will give you the tools and knowledge to make the most of Google Adwords and ultimately give your business a boost.
You will have look at how to create a Google Ads campaign, giving you the tools needed to maximise your return on investment, whether this is managed in house or outsourced.
Not only will you gain an understanding of the data provided by Google but, you will understand how to use the data to improve your customers’ user experience, plus your website’s performance in terms of conversions and lead generation. Learn what works, what doesn’t and how you can improve your website to become a well-oiled lead generation machine.
This workshop is part of the Digital Springboard programme. For other sessions in the programme, please visit our events page for more listings.
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